VanillaSkills is hiring

We are Hiring Social Media Manager

If you’re looking for an opportunity to learn and grow, this job might be for you. Vanilla Skills is growing and we are now looking for a social media manager.

Job role

The person will be responsible for managing social media accounts of the company and its clients.

Skills required

The person should have
• Hands-on knowledge of managing Facebook, LinkedIn, Instagram and YouTube.
• Should be able to handle FB ads.
• Knowledge of Google+ is a desirable skill but not mandatory
• Knowledge of basic graphic work or video editing or writing skills will tip the scales in favor when in competition with another candidate
• Must be able to handle communication in English.

Job Location

Royal Palms Estate, Aarey Colony, Goregaon East, Mumbai

How to apply

Send your CV to Andrea@vanillaskills.com with a cc to benita@vanillaskills.com

Job posted on 11th May 2017.

Hashtag

Everything You Must Know About Hashtags

I stood on the stage addressing over a 100 people talking about how hashtags need to be used for this particular contest that I was running. It was then that I hit this moment of realization, the realization that people knew just the word hashtag but not what it was important for or what its utility is or even how to use it properly. Hence, this thought of writing this article came up. So here are a few important thing you need to know about hashtags:

1. What is a hashtag?

Hashtag
A hashtag is a word or a set of words put together, proceeded by the hash or the pound symbol. E.g. #business #socialmedia #SMB

Though hashtags were popularised by Twitter, they can be used on Facebook, Pinterest, Instagram and even LinkedIn.

2. What is a hashtag used for?

A hashtag helps to cluster all the messages related to that term in one place. Essentially it makes the term or the keyword searchable. Searching for a hashtag on a particular social media platform will show all the top posts that use the hashtag as search results.

So if you searched for #SMB in tweeterTwitter, all the tweets related to SMB will show up as Twitter search results. The same is true for other platforms like Instagram,
Pinterest 
Pinterest  etc.

3. What are the Do’s and Don’ts of a hashtag?

a. A hashtag must immediately be followed by the key term that you want to use. Don’t keep a space between the hashtag and the word or between the words.

For example, if you want to use Social Media put #SocialMedia as collectively one word with no spaces between them. It may be a good idea to capitalize the S of Social and M of Media, so that reader can separate this easily while reading, although it is not a mandatory thing. #socialmedia is just a popular as #SocialMedia

b. After every hashtag leave a space. So if you intend to use multiple hashtags, for example, #SocialMedia, #SMB remember to use #SocialMedia #SMB.

c. Keep a space before the hashtag symbol and between two different hashtags. E.g. In the above example, there must be a space before #SocialMedia as well as a space between #SocialMedia and #SMB 

d. On Twitter, facebook logoFacebook and LinkedIn logo limit your usage of the hashtag to 1 or 2 per message. Don’t clutter it with too many hashtags. The only exception to this rule is Instagram instagram where it is a norm to use lots of hashtags, though 30 is the upper limit even on Instagram.

If you have any further questions, leave me a comment here and I will respond at the earliest.

Have a socially profitable day.

Benita