Yes, a lot of us dinosaurs have lived through landlines and telegrams (and no, we are not talking about the app). When we look back, we can only marvel at the speed and the extent that social media has revolutionized our means of communication. All of us use it, in some way or the other, either for personal or for business purposes. It has become an integral part of our lives and herein lies its power!
Mass communication had been the norm for years! Marketers put their ads out via print, TV, radio and outdoors, and hoped like crazy that they were connecting with the right audience. Social media then came along and painted the town red! Marketers eventually jumped on the bandwagon and took advantage of it, for its quick communication, immense reach and the ability to reach a specific target audience.
But the biggest change in the whole marketing scenario was that it became easier for the customer to connect with the brand. This has made social media a brilliant marketing tool and encouraged interaction between the brand and the customer making brands more relatable and reachable.
And hence, we endorse that every business, whatever shape, size or orientation, be on social media. And just for your benefit, here are some crazy statistics to back what we endorse!
The Massive Reach of Social Media:
The ability to connect to anyone or any business on social media is much higher. This is because just about everyone and his brother, sister and aunt are on social media! There are 3.2 billion social media users worldwide which translates to 42% of the global population (Emarsys, 2019). To break it down further, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users (Emarketer, 2019). And globally 53% of businesses are on social media (Hootsuite, 2019). The marketing possibilities are endless!
Social Media for Brand Awareness:
Social media is the perfect place to drive engagement and build awareness for your brand. Where else could consumers look up reviews and research brands? Studies show that 54% of social browsers use social media to research products (GlobalWebIndex, 2018).
Consumers on Social Media:
People are whiling away a lot of time on social media! Users spend an average of 2 hours and 22 minutes a day on social networks and messaging (GlobalWebIndex, 2018). You should be conversing with your consumers, convincing them to buy your brand or, perhaps, even making them talk about your product.
Make Your Customers Your Biggest Advocates:
Speaking of endorsing your brand, blowing your own trumpet is never as impressive or as credible as someone else blowing it for you. Social media has become a great place to manage the reputation of your brand and let customers talk on your behalf. There is nothing better than a consumer endorsing your brand for you. And this has never been easier than it is on social media- if you get your stuff right. 71% of consumers who had a positive experience with a brand on social media were likely to recommend the brand to their friends and family (Forbes, 2018) and 49% of consumers depend on influencer recommendations on social media (Fourcommunication, 2018).
Mobile Phone Technology and Marketing:
Another factor in the whole social media revolution has been the evolution of the mobile phone and the rapid increase in possibilities. Here we cannot help but wonder if this is an egg and chicken situation -are apps trying to keep up with phone technology or vice versa? Either way, egg or chicken, the statistics are mind-boggling for this one! A whopping 91% of social media users use mobile phones to access social channels (Lyfemarketing, 2018), and you should be making the most of this for your brand.
So, have other business owners seen an ROI from social media? Well, 73% of marketers believe that social media marketing has been effective for their business (Oberlo, 2019).
With these compelling statistics, we now hope you do not have any doubts about why you should be on social media. So, go ahead, now is the time for you to take advantage of social media for your brand. You could call us if you need help with it! 😉
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