Benita Bhatia Dua is the CEO of Vanilla Skills, a bespoke boutique Social Media Consulting company. Benita has helped many ventures, including Fortune 500 companies & their top management, to use social media profitably. She believes in building an online presence, reputation and brand through organic initiatives that bring more effective and sustainable competitive advantages to businesses. She is also an author of two books, one of which, named Profit with Social Media, is a bestseller published by CNBC TV18 Networks. She’s a public speaker and has a vast experience as a trainer & coach. She’s had the privilege of being one of the expert panelist speakers at an event by Harvard University, USA.