The Client
An ambergris dealer.
The Challenge
A very high demand for ambergris but the supply was inadequate.
The brief
“If you can find me 2 new ambergris suppliers in 5 years, I will be the hero of the ambergris market.”
Our Strategy
We set him up on social media and positioned him as the go-to-guy for anything ambergris.
The Outcome
We got him 5 new suppliers in just 2 years. Beachcombers from all over the world began frequenting his social media pages.
The Bonus
The ambergris industry leaders felicitated him for his achievement at a special dinner!
Analytics
A targeted content strategy to position the ambergris dealer as a go-to-guy resulted in a remarkable increase in visibility with close to 67250 organic impressions within a short span of 28 days.
While the post impressions grew close to 67250, the engagements saw an exponential increase of 286.1% in the initial 28 days because of the reader-centric nature of the content.