We are Vanilla Skills, a bespoke boutique social media consulting firm.
We are to PR what digital marketing companies are to advertising.
We believe in putting the 'social' back in social media.

Meet Our Team

B

Benita Dua

CEO

C

Chandan Ramchandani

BD & Video Graphic Specialist

Suchita Noronha

AVP- Content

D

Darshan Pawar

Social Media Executive

A

Andrea Rodrigues

Social Media Manager

T

Tejas Mhaske

Research Associate

A

Avijit Saha

Graphic Designer

P

Princey Mehta

Consultant - Behavioural Training

S

Shishir Asthana

Content

Clients' Speak



The words 'social media' for business outreach can evoke mixed feelings of fun, seriousness to absolute dreadfulness. Collaborating with team Vanilla Skills has been an absolute pleasure. It’s fun, but the seriousness of this team to close deadlines and get the content out there is unparalleled. They have proved themselves adept at strategizing social media for business and leveraging it optimally. It is a blast working with them because not only are they an absolute joy to deal with but they are also resourceful, imaginative, efficient & offer so much value.

Soumya Sarkar

Assistant General Manager, Learning & Culture, Human Capital Group Functions Welspun Group



Benita has a great professional outlook. While working with us she has demonstrated great skills of writing blogs fantastically and pleasing coordination with our team. She is firm on her deadlines and also keep her clients and associates on toes. Smart resource and a good company to work with.

Sandeep Desai

EVP, AFCONS Infrastructures Limited



Benita is an extremely talented and intuitive facilitator and trainer. Benita has demonstrated a work ethic that goes above and beyond any typical consultant in this field. My team and I found an insightfulness in Benita's delivery and style that is unique and aided in our ability to progress our team much faster than if we had gone the path alone or with others less talented. Benita is a resource that I will be engaging in the future with team dynamics and situations.

Brenda Greig

Black & Veatch, AVP and Director, HR Integration, India HR Director



I have had the privilege of knowing Benita for some time now. I got to know her very well when I availed her expert Social Media based services during an International Training Event, “Business Makeover.” I am amazed to say that I went through a wonderful experience. It was not only her dedication and professional experience that impressed me but also her personal involvement in achieving the desired results. It was certainly ‘beyond the call of duty.’

Brig. Sushil Bhasin

Life Coach, Transformational Facilitator



Vanilla Skills…The name signifies purity and openness to adapt to the needs of their clients by customising their programs to achieve the objectives. I wish them all the luck.

Pratik Vikramsey

Director- L&D, SS&C global

Our Clients

Why Social Media for My Business?

Let's talk

About us

We are Vanilla Skills, a bespoke boutique social media consulting firm. We come on board as your ‘thought partners’. Not only are we your partners in implementation, but we work closely with you right from the stage of thinking and strategizing.

So how are we different from any other digital marketing agency? Simply put, we are to PR what digital marketing companies are to advertising. We focus on your long-term business interests and help you build your brand & increase your visibility in the right circles. We proactively reach out with our thoughts & inputs and partner with you to create a strategic social media and online presence - not just through paid promotions but through engaging quality content.

Our Services



Social Media For Brand Visibility

Everyone is talking about how every business should now be on social media. You want to be on social media too or perhaps you already are. But are you doing the right things and saying the right things? Yes, we admit that social media can be baffling, especially when you want to use it to market your brand. What do you say? What platforms do you focus on? Social media platforms are cluttered with thousands of brands trying to stand out.
Therefore, having a strategy for social media, keeping in mind your brand requirements is critical.
We can help you custom create a strategy for your brand communication on social media, keeping in mind facets unique to your brand and your business needs. These can range from which platform to actively be present on, how often to post, when to post and various other variables that can make-or-break your online presence.



CEOs/CXOs

We understand that as a CEO you already have a lot on your plate and managing your online presence may be a tad difficult.
We also appreciate that as a CEO you are expected to be a thought leader and always say the right thing and do the right thing because you are the face of the company, and that can be taxing. Even not saying anything on social media can impact your company's image.
Therefore, you might be interested to know that we can not only maintain your social media presence but make you shine on social media. We admit that it can be tricky business but we can boast that we have pulled it off successfully for multiple CEOs, CMOs, CHROs, CTOs, CFOs and many more, each heading a billion-dollar company. We are confident we can do it for you too. All you have to do is reach out to us.



Social Listening

We Listen, Listen, Listen…
We are aware that we might sound like professional stalkers, but let us explain!
Having a social media presence is one thing but do you know what your customers or for that matter your employees are actually saying about you? Is it nice or is it not so nice? Social listening is all about having your ear to the pulse of the community.
Valuable insights come from knowing your customers, and also helps to identify where the opportunities lie.
Social listening could also help you avert a crisis. Yes, we have given many clients a heads up in the past to resolve a situation that may have turned out to be sticky. This is one of the many exciting services we offer to help you manage the reputation of your brand online!



Social Media Training

We bet you are wondering why anyone would need to be trained to use social media. Everyone is using it in some form all the time so why a training? Do you get excessive random forwards from people you hardly know or you have to look at all sorts of ‘good morning’ on social media? Precisely! Just because people use it all the time does not mean they know the right way to use it or how to use it strategically for work. Excessive forwarding, posting of inappropriate photos and speaking negatively about company/ colleagues/ competitors hampers the company’s reputation as much as that of those employees posting it.
Training your employees to use social media is invaluable because not only does it teach them how to use social media appropriately, it effectively empowers them to be the first line of representatives for your brand. This is also vital part of building your image on social media in addition to forming a loyal ‘tribe’ that will promote your brand. It’s not just good sense, but a good strategy, to invest in training the employees and empowering them to be brand ambassadors.

The Process

01 Understand

As your thought partners, we understand your requirements in the context of your goals, timelines and stakeholders.

02 Strategize

To strategize, we use a mix of research, analytical tools, our inputs, your ideas and dreams for your brand, and weave them together to customize a social media roadmap for you.

03 Implement

Implementation is the key. Knowing when and how is our job! We create and implement engaging content for suitable platforms at the appropriate time.

Our Strengths

We are aware that this may sound boastful but we are truly good at driving positive engagements on social media by conversing with your target audience. It is our job to ensure that your online presence is consistent with your vision and mission, while following the distinctive style and tone of each platform.

We are very serious about our responsibility to create, curate and develop content to deliver a comprehensive social media strategy for your business goals. We also proactively protect your online reputation by planning & maintaining a social media response to critical social media reputation challenges.

Why We Should Be Your Thought Partners
(In case you are not already convinced. :-D)


We have several years of experience managing social media for some of the leading corporates across varied sectors including finance, infrastructure, engineering, manufacturing, home textiles and FMCGs. Need we say more?

Okay, we shall also say that our deep understanding of our clients’ needs coupled with an experiential intuition of the psychology behind social media helps us to create impactful social media strategy to help businesses achieve their goals. And really, that should be all that we need to say about why we should be your thought partners.

Success Stories

Case Study 1: The Quest For Ambergris

Looking to leverage social media to increase your profitability or build a strong online presence?

Let's talk

The Process

01 Prepare

We help you prepare well in advance, through pre-work so that you can benefit optimally from our training session. Your social media training journey will begin with an enhanced exchange of relevant & vital information between you and us.

02 Practice

We help you achieve the best outcome from your learning experience with the right guidance. During our training sessions, participants learn through hands-on practice of the concepts and processes to become well acquainted with social media tools & platforms.

03 Perfect

To perfect the skill of using social media professionally, you will be offered guidance over a period of time through an agreed mechanism. You can seek information from the support team on any challenges you may face during the execution of your learning.



Social Media Training

Discover what social media is actually all about.
Assimilate the relevance of each platform
Adapt the utility aspect of each platform
Learn to make a progressive strategy for an overall social media presence
Know Social Media etiquette to connect with more people
Understand social media strategy specifically for certain businesses
Overview of SMAC + SEO



Social Media for Sales & Business Development

Know the extent & reach of social media
Learn how to build sales funnels using social media
Enhance the quality of network through social media
Master optimizing the conversion rates
Be mindful of bloopers on social media
Measure ROI of social media presence



Social Media for Branding & Marketing

Learn the branding process on social media platforms
Discover key statistics to help you make right strategic decision
Leverage right social media platforms for low-cost/ high-value brand building
Study the best practices of social media for brand imaging
Master the art & science of reading and inferring analytics
Gain the art of measuring and proving ROI



Social Media for 101

Learn the extent of social media’s relevance to your business
Develop a plan to grow your network for business expansion
Know the ‘6 Wives 1 Husband model’ of social media for businesses
Experience the power of contextual content management on Social Media
Up skill to write a branded profile headline statement, to impact audiences
Become confident in networing with essentials of social media etiquette



Social Media for HR Functions

Learn the ‘employer branding’ process on Social Media platforms
Develop & implement a connection plan to grow your network for HR & L&D purposes
Determine the value proposition for your organization’s brand
Create a social media communication plan to attract talent to your organization
Understand avenues of sharing the job opportunity & shortlisting candidates
Gather the methods & modes of various employee engagement opportunities on Social Media to increase interaction & communication with staff



Social Media for C-suite

Who is using social media (It’s not just Gen Z)
Why social media for my business
Most relevant social media platforms at the leadership level
Personal branding through social media
Strategic thinking for social media
Social media etiquette for leaders



Business Writing Skill

Master the Five C's of Business Writing
Gain a better understanding of common spelling, punctuation & grammar issues in business writing
Understand appropriate language and content for multiple audience needs
Learn to use practical, neutral & conflict free language in business correspondences
Understand how to put your thoughts in sequence for better communication
Know the techniques for improved proofreading & re-editing skills
Learn to write powerful, effective sentences for effective reader comprehension



Effective Conversational Skills at Workplace

Develop conversation skills critical to succeed in business environments
Build your confidence when speaking at seminars & conferences
Expand your business vocabulary, improve grammatical accuracy and master the art of speaking professionally
Learn the benefits of science of effective conversations
Adapt & apply conversational etiquettes to effectively network with people

Methodology

All our workshops will be driven by principles of experiential learning
The program is highly interactive and engaging
You shall experience presentations & group discussions
Our program features relevant videos for better assimilation
We guarantee activate usage of most of the social media platforms

Would you like to train your team to use social media effectively?

Let's talk

Contact

Thanks for contacting us, we'll be in touch soon!

Thanks for contacting us, we'll be in touch soon!

Head office:

507, Manish Chamber, Sonawala Road, Goregaon E, 400063 Mumbai, Maharashtra

Phone:

+91 9819160707

Email:

contact@vanillaskills.com

Social networks: