About us

We are Vanilla Skills, a bespoke boutique social media consulting firm. We come on board as your ‘thought partners’. Not only are we your partners in implementation, but we work closely with you right from the stage of thinking and strategizing.

So how are we different from any other digital marketing agency? Simply put, we are to PR what digital marketing companies are to advertising. We focus on your long-term business interests and help you build your brand & increase your visibility in the right circles. We proactively reach out with our thoughts & inputs and partner with you to create a strategic social media and online presence - not just through paid promotions but through engaging quality content.

Our Services

Social Media For Brand Visibility

Everyone is talking about how every business should now be on social media. You want to be on social media too or perhaps you already are. But are you doing the right things and saying the right things? Yes, we admit that social media can be baffling, especially when you want to use it to market your brand. What do you say? What platforms do you focus on? Social media platforms are cluttered with thousands of brands trying to stand out.
Therefore, having a strategy for social media, keeping in mind your brand requirements is critical.
We can help you custom create a strategy for your brand communication on social media, keeping in mind facets unique to your brand and your business needs. These can range from which platform to actively be present on, how often to post, when to post and various other variables that can make-or-break your online presence.

CEOs/CXOs

We understand that as a CEO you already have a lot on your plate and managing your online presence may be a tad difficult.
We also appreciate that as a CEO you are expected to be a thought leader and always say the right thing and do the right thing because you are the face of the company, and that can be taxing. Even not saying anything on social media can impact your company's image.
Therefore, you might be interested to know that we can not only maintain your social media presence but make you shine on social media. We admit that it can be tricky business but we can boast that we have pulled it off successfully for multiple CEOs, CMOs, CHROs, CTOs, CFOs and many more, each heading a billion-dollar company. We are confident we can do it for you too. All you have to do is reach out to us.

Social Listening

We Listen, Listen, Listen…
We are aware that we might sound like professional stalkers, but let us explain!
Having a social media presence is one thing but do you know what your customers or for that matter your employees are actually saying about you? Is it nice or is it not so nice? Social listening is all about having your ear to the pulse of the community.
Valuable insights come from knowing your customers, and also helps to identify where the opportunities lie.
Social listening could also help you avert a crisis. Yes, we have given many clients a heads up in the past to resolve a situation that may have turned out to be sticky. This is one of the many exciting services we offer to help you manage the reputation of your brand online!

Social Media Training

We bet you are wondering why anyone would need to be trained to use social media. Everyone is using it in some form all the time so why a training? Do you get excessive random forwards from people you hardly know or you have to look at all sorts of ‘good morning’ on social media? Precisely! Just because people use it all the time does not mean they know the right way to use it or how to use it strategically for work. Excessive forwarding, posting of inappropriate photos and speaking negatively about company/ colleagues/ competitors hampers the company’s reputation as much as that of those employees posting it.
Training your employees to use social media is invaluable because not only does it teach them how to use social media appropriately, it effectively empowers them to be the first line of representatives for your brand. This is also vital part of building your image on social media in addition to forming a loyal ‘tribe’ that will promote your brand. It’s not just good sense, but a good strategy, to invest in training the employees and empowering them to be brand ambassadors.

The Process

Why We Should Be Your Thought Partners
(In case you are not already convinced. :-D)

We have several years of experience managing social media for some of the leading corporates across varied sectors including finance, infrastructure, engineering, manufacturing, home textiles and FMCGs. Need we say more?

Okay, we shall also say that our deep understanding of our clients’ needs coupled with an experiential intuition of the psychology behind social media helps us to create impactful social media strategy to help businesses achieve their goals. And really, that should be all that we need to say about why we should be your thought partners.

Success Stories

The Process