Author: Vanilla Skills

Do you want your brand to be more than just another name in the market? Thought leadership might just be the secret sauce you’ve been looking for. It’s not just about being a knowledgeable voice; it’s about becoming a beacon of authority in your industry. Here’s how it can increase your brand’s visibility:

Credibility that Shines: Imagine stumbling upon a blog post or video that’s full of insights, backed by solid research. The brand behind it instantly gains credibility points. People trust experts, and by positioning yourself as one, your brand becomes a trusted source of information.

The Google Boost: Ever wondered why some blogs or videos rank higher in Google searches? That’s the magic of thought leadership. When you consistently produce high-quality content, Google takes notice and rewards you with higher search rankings. Hello, organic visibility!

The Social Ripple Effect: Share-worthy content spreads like wildfire on social media. Thought leadership pieces, filled with wisdom and fresh perspectives, are magnets for likes, shares, and comments. Each share increases your brand’s reach.

Networking that Pays Off: Ever attended a conference or a webinar where an industry influencer shared their insights? Well, you can be that influencer. Thought leadership opens doors to networking opportunities, partnerships, and collaborations that put your brand in the spotlight.

Media Spotlight: Journalists and media outlets love thought leaders. They’re the go-to experts for interviews and insights. When you’re a thought leader, you’re more likely to get media coverage, and that means even more eyeballs on your brand.

Engage and Conquer: It’s not just about talking; it’s about listening too. Engage with your audience, answer their questions, and be part of the conversation. Interaction fosters a loyal community and drives your content further.

Growing Your Fanbase: When people consistently find valuable content from a brand, they’re more likely to follow it across various platforms. This increasing follower base further amplifies your content’s reach and visibility.

Educate and Illuminate: Share your industry knowledge. Help your audience understand trends, best practices, and innovations. When you become a trusted source of education, your brand’s visibility soars.

Be Outstanding: In a sea of competitors, thought leadership is your lighthouse. Thought leadership helps your brand stand out. You can offer unique insights and perspectives, differentiating yourself from competitors, attracting attention and increasing visibility.

The Long-Term Game: Consistency is key. As your content library grows, so does your brand’s reputation, making it a go-to source for trusted information.

In a nutshell, thought leadership isn’t just about sharing your thoughts; it’s about becoming the thought leader. With a solid content strategy, a deep understanding of your audience, and a commitment to producing top-notch content, you can skyrocket your brand’s visibility and influence in your industry. So, what are you waiting for? Start leading those thoughts and watch your brand shine! 

Struggling to find copyright-free images for your website? Well, copyright-free image sources are crucial as they will allow you to use images legally without infringing on someone else’s intellectual property rights.

Understand more about intellectual property rights from Mr. Abhishek Malhotra, Managing Partner, TMT Law Practice in our podcast:

We understand that it can be quite a task to find copyright-free images for your work! After having faced this problem time and time again, we decided to put together and share a list, to give you one less thing to worry about!

Enlisted below are seven Vanilla Skills approved websites that will give you a huge range of good quality, and as we promised, copyright-free images to choose from. We hope that this helps!

1.Pexels:

The first website that comes to our mind when we think of copyright-free images is Pexels. It provides stock photos, which helps designers all over the world, to create beautiful, well finished designs. You can download images in the size you desire and modify them as you please, making them suitable for commercial use. Pexels runs a photography challenge every month allowing users to upload their best pictures and awarding the best one!

2.FreeImages:

With a name like Freeimages, you cannot go wrong! As the name suggests, this website also gives you access to hundreds of thousands of high-quality, hand-picked stock photos and graphics, which, needless to say, are all free! Want to spice up your commercial website design project? Looking for inspiration? Need a wallpaper for your desktop or an illustration for your blog? You will find everything on FreeImages easily and quickly.

3.Unsplash:

In the past, Unsplash has been cited as one of the world’s leading photography websites by Forbes, Entrepreneur Magazine, CNET, Medium, and The Next Web. And we tend to agree! It has an ever-growing library of over 1,000,000 free (do-whatever-you-want-with) high-resolution photos. It also curates and lists pictures as per search!

4.Picjumbo:

Picjumbo has a range of photo categories from business, food, nature, technology, and abstract images. Within each of these categories, there are similar or different images from a particular photoshoot. You can subscribe to get the latest updates.

5.Kaboompics:

A website developed by a Polish photographer, Kaboompic offers a wide variety of high-quality images, ranging from landscapes and cityscapes to food and fashion. A unique feature provided by the platform is its color search functionality, that allows users to search for images based on a specific color! Isn’t that cool?

6.Freestocks:

Would it excite you to know more about the picture you were using? Where it was shot, who the photographer was, what the different elements in the picture are. We thought that this was an exciting feature of Freestocks because you have all these details available to you, at the click of a button.

7.Pixabay:

We also love Pixabay. It offers a range of images, vector graphics, illustrations, and even HD videos to choose from. This website has an advanced search tool option, which helps you to find just the right image you need. The best part? You can also download things like GIFs, sound effects, and even music!

A word of caution: Although these websites offer free images that are labeled as copyright-free, it is still a good idea to read the licensing terms and conditions carefully before using any of them to ensure that you’re using it legally and ethically.

Additionally, not all pictures are free, some may require you to upgrade to a premium version, so choose accordingly.

We hope this helps you find the best suitable images for your need, choose the website as per your requirements, and don’t forget to have fun exploring them!

Do let us know which website you loved the most!

Quoting Mark Zuckerberg, “the best digital media teams are those that are always looking for ways to improve and innovate”. Today digital media has been developing views and opinions of the world. However, the way a business is performed is constantly evolving and it is key to change according to the era. The introduction of advanced digital marketing tools has propelled companies to restructure their goals and define their way forward.

A strong social marketing team constitutes the following roles:

1) Researcher- Research is an important step with regard to the collection of information. Researchers can help you with raw materials as well as make your knowledge grow. He/She can help your business grow by sharing your ideas, thought processes, or opinions.

It is important that the information being presented by your company is taken from credible sources, primarily data furnished by the government and other reliable sites. This is where the need for a good researcher comes in. Research can be in any form; it could be in a written format, video format, or in a form of audio format.

2) Content Strategists- This includes both content writers and copywriters. Content writers will help you curate meaningful content and help drive more traffic to the information you present on various social media platforms. It is necessary to hold regular meetings with content writers and inform them about what you wish to tell your customers or potential customers about you. Their main role in your company is to develop engaging and creative content like articles, videos, social media posts, and numerous other multimedia content.

While, the role of a copywriter is to create compelling and persuasive copy for digital ads, emails, and other marketing materials. In this regard, a copywriter is a professional who specializes in curating content for various media channels like advertisements, brochures, websites, and social media.

It is necessary to know the difference between a content writer and copywriters.

Well, while both create written content for business, content creators focus on presenting informative and engaging content, while copywriters focus on creating promotional and persuasive material.

In addition to this, copywriting is often focused on creating short, snappy, and attention-grabbing content. On the other hand, content writing can be more in-depth and informative, offering readers detailed information about a particular topic.

3) Creative Designer- A creative designer is essential for creating visually appealing and engaging content, such as graphics, images, videos, and animations. They work closely with the content strategist to ensure that the brand’s visual identity is consistently represented across social media platforms.

This includes graphic designers– those who will visually communicate your ideas and messages to your audience. This using numerous design techniques and software to develop visual representation of concepts, services, and products.

Simply put, these artists put life in content through the use of visuals which may be in any form such as images, infographics, videos, etc. One should always remember your graphics, multimedia, and visuals should be to the point and should always make sense. It is always important that your viewers get your message easily and don’t have to nag around for answers. Graphics, multimedia, and visual designers are the individuals who get your content to a proper format and make new advancements in your growth.

4) Social Media (Operations) Specialist- Social media management plays an important role. A social media operation specialist manages social media accounts, studies engagement rate and data to optimize social media campaigns, and design strategies that push the social media reach.

You must note that social media is beyond Facebook, Instagram, Twitter, LinkedIn, or Snapchat; it is a vast branch and one requires patience to understand the whole process.

The person you appoint should know how he/she can grab viewers or readers’ attention.

In addition to the role of managing an agency’s operations for a client, an Ops team member will be a primary point of contact for your social media company. Additionally, an operations strategist also provides regular updates on campaign progress along with addressing any concerns or issues that arise such as negative comments on your social media page.

In this sense, an operations stratrgist will help catch any red flags and help you in the best possible way.

We can best explain this through our case study where our team was managing the social media account of a CEO of a multinational company. Our team spotted that one of the senior member from the same company who had sent a connection request to the CEO had an ‘#OpenToWorK’ status on LinkedIn, meaning he/ she was looking for another job. We quickly informed the CEO and then a meeting between him and the senior team member was arranged and any work concerns by the latter were addressed. This prevented the company from losing a senior personnel which not only saved them the cost of recruitment and training, but also kept with them an experienced resources whose lose couldn’t not have been measured in monetary terms. Safe to say, Vanilla Skills led by Benita Bhatia Dua played a key role in preventing a huge asset loss to the company. You can read more about our case studies here.

By the way, we have played many such pivotal roles in helping companies leverage social media through outstanding operational practices.

Book a 30-minutes complimentary consultation with us and know how we can help you!

Along with constituting a team with all the above job roles it is necessary that a good social media team focuses on upskilling themselves from time to time. With rapid changes in the social media front, you must motivate your team to learn new things and innovate in what they have to offer.

Vanilla Skills as specialists in social media will help you optimize your digital content for search engines, enhancing website visibility and driving organic traffic to the website.

Contact us to know how you can improve your business outcomes and help you with all things social media!

The theory “Sale begins when the customer says ‘NO’ was propounded by renowned sales guru of the 20th century, Mr. Elmer G Leterman, holds well even today.

Objections are a common and healthy part of any business negotiations. They offer an opportunity for both parties to clarify their positions, identify potential concerns, issues, and work together to find mutually beneficial solutions.

However, the first question that often springs to one’s mind is, ‘Why do people object in the first place at all?

The answer is, in any buying & selling the decision-making involves a degree of responsibility. People want to avoid the discomfort and uncertainty that could come up with the change or the unknown. Hence, winning their trust by building confidence is your ultimate challenge to get sales.

Here are 7 steps that can help you ace your sales deal:

1. Listen Actively: Always be a good listener, the first step in handling objections is to proactively listen to your prospect’s feedback and concerns. Give them your full attention, and let them express their thoughts and feelings without interruption. Make sure you understand their objection fully before you choose to respond.
2. Acknowledge the Objections: It is highly advisable to patiently acknowledge the objections. This will show that you empathize with the prospects and are keen on learning and improving what you have to offer. It will build trust and confidence in your prospect and make him/her feel that you understand his/her perspective and will inculcate changes to be made, if any.
3. Clarify and ask Questions: Our personal experience tells us that it’s best not to assume what your clients have to say. Encourage them to clarify their doubts and ask suitable questions. This will help you further understand the prospect’s concerns and needs. Moreover, it will clarify thoughts by dispelling any misunderstanding, imaginary or otherwise your mind has conjured up. You’re then better equipped to demolish the wall of objections with proper ammunition of answers to steer him a few steps nearer to closing the order.
4. Address the Objections: Once you have a clear understanding of the objections, address them directly. Provide relevant information or evidence that supports your response to their objection. It could be in the form of data, case studies, testimonials, or any other information. Be honest and transparent, and avoid making promises that you cannot keep.
5. Offer an Alternative: If the objection is related to a specific aspect of your product or service that is not modifiable, offer suitable alternatives. If modifications are possible, express how they can help meet their needs. This can show that you are flexible and willing to work with your prospect to find a solution.
   Pro-tip: Avoid making promises that you may not be able to keep.
6. Show Testimonials and other Proof: Exhibit examples, case studies, and testimonials that have benefitted the competitors who had almost identical objections. That will direct their direction of thoughts in favor of your products/ services. They will find that you have understood their objections and you are keen to provide solutions.
7. Close the Loop: Follow up with the client to ensure that the objections are resolved to mutual satisfaction. This will help review the performance, build trust, and keep the sales process moving forward to shortly arrive at closure.

Handling objections in a constructive and collaborative manner leads to successful negotiations. It clarifies positions, fosters understanding, and uncovers mutually beneficial solutions. Objections should be seen as opportunities to build stronger relationships. Approach negotiations with patience, optimism, humor, and a passion for sales to achieve your goals!

Have you ever stopped to think about how much of your personal information is floating around the internet? From social media profiles to e-commerce platforms, we share a lot of information online without even realizing it. Unfortunately, this can make us vulnerable to hackers and identity theft.

Online safety refers to measures and tools undertaken to safeguard oneself and one’s personal information when using the internet. With technology becoming an integral part of our lives, online safety has become crucial. There are a number of potential risks associated when using the net, such as identity theft, phishing, viruses, and online predators. Such risks can have serious consequences like reputational damage, financial loss, or harm to personal safety.

Let us look at some Do’s and Don’ts to ensure internet safety

Dos

1. Use strong passwords: Creating unique passwords that are difficult to crack is a great way of protecting personal identity. It is advisable to use a combination of upper and lower-case letters, symbols, and numbers. In addition to this, changing passwords frequently can further protect and ensure credential safety.
2. Using two-factor authentication: Two-factor authentication adds an extra layer of security by requiring the user to enter a code sent to either their phone or e-mail in addition to their password.
3. Be careful on social media: Adjust your privacy settings on social media to control who can see your posts and personal information.
4. Verify sources: It is important to fact-check information before sharing it online, especially on social media. Fake news and misinformation can spread quickly, hence it is necessary to verify the credibility of the sources.

Don’ts

1. Do not click on unknown links or attachments: It is advisable to refrain from clicking on links or downloading attachments from unknown or suspicious sources.
2. Do not share personal information: It is necessary to be mindful of the information being shared online, including full name, address, phone number, and date of birth. Only share personal information with trusted websites or individuals.
3. Don’t ignore privacy settings: Privacy settings on social media must be reviewed and adjusted as per the need. This is because in some cases default privacy settings may overshare certain personal information.
4. Do not use public Wi-Fi for sensitive activities: It can be noted that public Wi-Fi for sensitive activities like online banking or shopping can make a user’s information vulnerable to hackers.

All in all, in order to stay safe online, it is necessary to take proactive steps to protect your information and reduce risks linked with internet use. Being aware of potential risks associated with various online activities, like online shopping, online gaming, or social media is also necessary.

It is essential to educate oneself about ways to stay online by taking appropriate steps to enjoy the benefits of the internet while minimizing exposure to potential risk. By following these tips, users can protect themselves from online threats and stay safe while using the internet.

Do you agree with the above tips? What are some of the ways you ensure online safety?

By now we are sure you have heard and possibly even tried ChatGPT! But like they say, the only constant is change…

Soon after Microsoft-backed Open AI’s ChatGPT took the world by storm, Google, the behemoth of search engines, designed and developed Bard to provide responses in a conversational language to questions asked by users through text.

But the question is, what is different? Through Bard, the users can expect human-like responses to any kind of prompt. Notably, it can write an essay, render suggestions for your travel plans, or even tell you a joke, among numerous other things!

Although Bard and Chat GPT have some similar functions, there are certain differences between both chatbots.

Pricing: ChatGPT is free for users however ChatGPT Plus is priced at $20 per month and includes access to the platform during heavy traffic, faster response, and priority access to novel features.

As of now, Bard is free to users who have access to it.

Data- source: Bard continues to draw information from the internet, while ChatGPT’s sources end with the year 2021.

Supporting languages: Did you know? ChatGPT is available in English,Spanish, Korean, Italian, Mandarin, Dutch, Portuguese, Arabic, German, Russian and Japanese languages. Bard, on the other hand, is available in English, Korean, and Japanese.

Don’t believe us? See the screenshots below!

What’s new in Bard? Let us now look at what different Bard has to offer? Although both ChatGPT and Google’s platform are AI chatbots that provide answers to user’s prompt, ways in which Bard is different include:

1. Ability to be customized: Bard carries the ability to be fine-tuned for certain applications or domains, like question-answering, customer support, and language translation. Wondering how that works? Bard offers virtual assistance via voice or text. This virtual assistant uses AI to interpret what you have requested and offer an appropriate response. This will allow you to gain faster and appropriate answer without having to wait for long.
2. High-quality responses: Through its advanced tech capabilities, BARD AI is capable of generating high-quality and informative responses to many prompts and questions. For example,iyou ask Bard, “In 2023, what are some of the top social media marketing news?” And voilà! You have it,a complete list of top news you need to be aware of. To explain this better, here’s a screenshot of what Bard gave results for when asked the above question:
   
   

   And this is what ChatGPT had to say to the same question

   
   
   

   From the above it is evident that, given that responses on ChatGPT are cut off till 2021, there are certain restrictions to the bandwidth of its answers. Clearly, responses provided by Bard are of better quality!

3. Contextual awareness: Bard is capable of retaining context from past interactions, allowing it to offer more meaningful and engaging conversations.

The Good News: Google-led Bard is likely to generate more information in larger chunks, employing machine learning advancements to enhance the reading experience. It reads the texts and identifies integral information. Thus, summarizing the text makes the material easy for the reader. This AI technology is primarily helpful for people who face any difficulty while reading or wish to read more quickly.

Through Bard a user can understand the text better, retain it better, and save time!

Is Bard more dependable? Reportedly, Google’s AI chatbot offering constitutes tons of reliable data and information. It includes several web pages indexed in its database. This is a major factor why Bard may constantly offer numerous relevant references to a single query within a fraction of a second. Google’s chatbot is expected to extend real-time data that can include personalized alert notifications.

For Your Information: Another valuable asset of Bard is its personalized algorithm which helps provide results on the basis of past search activities.

Fun-fact: The platform is named after the Bards of Celtic cultures, who were professional storytellers, verse-makers, oral historians, and genealogists.

The ‘other-side’

While Bard is a powerful tool that can be used for a variety of purposes, there are some limitations to it, here’ what you should know:

Limitations of Bard:

May not be 100% reliable: Although trained to generate responses that are relevant to the context and in line with users’ intent, Google mentioned that Bard can at times generate responses that include inaccurate or misleading information even though it is confident about what it is presenting. At times, the platform offers generic information that it picks up from various online sources.

When we asked ChatGPT the same question, it gave us straight up answers, helping us narrow our research.

Can develop a ‘personality’: Yes, you read it right. In an article1, Google mentioned that Bard can at times generate responses that seem to suggest that it has opinions or emotions since it has been trained on a language that people globally deploy to reflect human experience.

However, to keep that in check, Google stated that it has developed certain guidelines as to how Bard may represent itself and continue to finetune the model to provide neutral responses.

Bard capable of plagiarizing text????: Reports2 claim that while testing Google’s chatbot, the response in most cases was close to that found on certain websites. And to top it all, Google has admitted to committing plagiarizing content! This could be a major issue for writers.

Well we certainly don’t have a favorite, each AI chatbot differs from one another and has something different to offer, whether it is communicating through different languages via ChatGPT or offering updated write-ups with latest information through Bard, it is up to us to use these tools to our best advantage.

You can use it to enhance a blog write-up, or search for images to upload along with your article, today, AI chatbots like ChatGPT and Bard help simplify the working process.

Over the past 9 years, Vanilla Skills has employed numerous supportive tools to understand how it can improve outcomes.

Feel free to reach out to us at contact@vanillaskills.com, and we’ll assist you in excelling at your B2B marketing strategy in a manner that suits you best, delivering measurable outcomes that you’ll truly appreciate.

We know that ChatGPT is the most trending AI tool right now, just like how Google was when it first came out in the market in 1998.

However, similar to the various other search engines apart from Google, there are many other AI tools that can specifically help you, as B2B marketers, develop and write superior quality content to support your marketing strategy.

For your perusal, we have listed 10 alternatives to ChatGPT to help you enhance your content game.

Copy AI: Worried about what ad to make? Confused with too many ideas? Copy AI is at your rescue! This writing tool generates high-quality copy for various types of marketing content, including ads, social media posts, product descriptions, and more.

Quillbot: When the power of the pen doesn’t work, Quillbot comes to your rescue! Quillbot helps you rewrite content to make it more concise and readable. It summarises your content accurately and suggests alternative phrasings and word choices using machine learning to understand your inputs.

Writesonic: Every brand has different styles, creative angles, and guidelines. It is imperative for any marketing company to follow them. That’s where Writesonic can help your B2B business. Writesonic is an AI-powered writing tool that creates high-quality content for various marketing purposes, such as blog posts, landing pages, ads, and more. It uses machine learning to understand your input and suggest content ideas and templates that match your brand voice.

Article Forge: Contrary to its name, Article Forge is an AI-powered writing tool that creates unique and high-quality content for marketing purposes. It uses deep learning algorithms to understand your input and create custom content based on your specifications.

Zyro AI Writer: Need more creative blog articles? Use Zyro AI Writer. It’s a free tool that uses machine learning to help you create blog posts, articles, and other marketing content. It analyzes your input and suggests new ideas, topics, and paragraphs to improve your content.

Rytr: Just like its pronunciation, Rytr helps create content for various types of marketing materials such as email newsletters, landing pages, and more. It uses machine learning to provide high-quality content based on the inputs.

Articoolo: Articoolo is an AI-powered writing tool that helps you improve the language and tone of your content. It generates unique and creative articles based on your inputs using natural language processing to understand the context of your content and provide relevant suggestions. Isn’t that cool?

Hugging Face: Hugging Face is a platform that provides various AI models for natural language processing, including GPT-2 and GPT-3. You can use these models to generate various types of marketing content, such as product descriptions, social media posts, and more.

Google Bard: Much like ChatGPT, Bard too, is a conversational generative AI. Do not mistake it for Google Assistant though! Bard is an AI developed to help you with generating the kind of content you require. Fascinating isn’t it? Learn more about Bard in our special blog written specifically on Google Bard here: https://vanillaskills.com/is-bard-the-new-chatgpt/

Bing AI: Apart from Google, Microsoft too has come up with an AI Chatbot, Bing AI or Bing Chat. Bing AI helps in generating new and trending content such as images, code, text, and more. Bing Chat can also serve as a more conversational web search engine.

Have you used any other AI alternative to ChatGPT? Let us know by leaving your comment below. Did you know that selecting the right tool is not the only key to unlocking excellent content? It’s also about crafting an effective content strategy.

That’s where Vanilla Skills can help you! With close to 9 years in content marketing, we will help you design an effective content plan.
Curious to learn more about how we can help?
Drop us a line at: contact@vanillaskills.com and we’ll guide you through the process!

By the time you read this, the world is probably already going ga-ga over Chat GPT and how useful it can be for a business. Is it really worth the hype?

Let us first understand what ChatGPT really is.

A large language model developed by OpenAI, Chat GPT platform has been designed to generate human-like responses to text-based prompts, like statements or questions. Simply put, when you enter a question or statement into the chatbot, you will receive a well-put response in return.

The AI-model can be used for numerous purposes, including natural language processing – which involves allowing the computer to interpret, understand, and generate human language which is similar to how humans communicate with one another, language translation, and generating human-like chatbot conversations.

Not only this, in March 2023, Open AI unveiled ‘ChatGPT 4’ claiming it to be “more creative and compatible than before”. In addition to providing responses to various questions/ cases, the chatbot is slated to offer multilingual support, enhanced language understanding, improved training efficacy i.e. less data required to be trained on, and supporting applications like- image recognition and analysis. But what does this really mean for content creators like me?

Before we dive into what chatGPT holds for content creators, let us first evaluate the pros and cons of using the platform.

Pros:

1. Speed: Clearly, chatGPT can produce content much faster than a human writer, permitting you to generate large amounts of content within a short period of time.
2. Consistent: ChatGPT helps maintain a consistent tone and style throughout your content, which may be difficult to achieve with multiple human writers.
3. Cost-efficient: Using the AI-chatbot as a content creator may be more inexpensive than hiring a team of writers, as you will only have to pay for the initial training and maintenance of the model.Today, the basic version of ChatGPT is free for all to use, it provides real-time answers to the inputs provided- this works out to be cost-effective for all businesses.
4. Large vocabulary: ChatGPT has access to a vast vocabulary, allowing it to produce content on a wide array of topics.

Cons:

1. Absence of creativity: While ChatGPT can generate content at great speed and consistently, it may lack the creativity and originality of a human writer. It may also offer generic or formulaic content that lacks depth. For instance, when drafting an article on a personal encounter, such as when you visited an expo or took part in a seminar, your views and experience cannot be penned by ChatGPT, it will take a human to bring the experience to life.
2. Restricted knowledge: While ChatGPT has access to a large chunk of information, it may not possess the same level of knowledge and understanding as a human writer with subject matter expertise. This may lead to an incomplete or inaccurate piece of information included in your content.
3. Huge dependance on data: The AI- chatbot highly relies on the data it has been trained on, which may lead to biases or limitations in its output. It can also generate content that is similar to available content, which can lead to plagiarism or copyright infringement. For example, when writing about how successful a B2B marketing tip is, it will take data from what is available on the internet. Only, a human can express the consequences of implementing a particular B2B marketing strategy in their business, as the result varies from entity to entity.
4. Lack of emotion or empathy: ChatGPT may not be able to convey emotions or empathy in its writing, which can be important for a particular type of content, such as storytelling pieces.

In our opinion, while OpenAI’s chatGPT can be a useful tool for content creation, it may not be a complete replacement for human writers.

Listed below are some reasons why we think ChatGPT may never eliminate the need for content creators:

1. Creativity and originality: While ChatGPT can generate responses based on input, it cannot create original ideas or concepts. Content creators will be needed to come up with unique and innovative ideas for content.
2. Personal touch: In continuation to the above point, content creators extend their own personal touch and style to their content, making it more engaging and relatable to the audience. ChatGPT will be able to generate text, but it lacks the human touch that content creators offer.
3. Adaptability: Content creators can adapt their content to changing trends and preferences. On the other hand, the AI-chatbot may not be able to do all this as effectively as it relies on pre-existing data and input.
4. Diversity: Content creators come from a number of experiences and backgrounds, allowing for a diverse range of perspectives and ideas. ChatGPT may be restricted in its ability to generate content from diverse perspectives.

Verdict: From the above it can be conferred that while ChatGPT is a powerful tool for generating text, it cannot completely replace the need for a content creator. Content creators offer a unique set of skills and perspectives that an AI language model cannot replicate.

It is a given that technology will constantly evolve, after ChatGPT, Chat GPT 4 will soon be live but what will always draw a line between human and AI content creation is creativity and emotions. And that is why I believe that the future of content creators is secure, especially if they regularly upskill themselves. Which includes, regularly reading trends in the social media world, and working on writing enhanced story threads.

Fun Fact: This blog was not written with the help of Chat GPT! What are your views on it?

Vanilla Skills continues to offer personalized content that suits the tone of your business and replicates your emotions, as an entrepreneur.

To know how we can help your content stand out, connect with us here and we will give you ample reasons why you do not need to depend on AI-chatbots.