FAQ's
Most Popular Questions
A
Precisely the same reason why the world has moved on from typewriters and fax machines to the internet. Social media is a tool that connects brands to the consumers, reduces costs, improves customer service, and in the process builds trust and reputation.
Social media has the power to reach segments that the traditional tools of marketing find difficult to access. Businesses that smartly combine social media with traditional forms of marketing have shown greater return on investment as compared to companies that don’t have a strong social media presence.
ASocial media and PR are not the same, however, they are closely related. Social media includes online platforms that allow users to create, share, like, comment, and interact with content. PR, on the other hand, refers to the practice of managing communication between a company and its stakeholders like- employees, customers, investors, and the media. PR includes the building up of relationships, managing the reputation of a brand, and promoting positive messages regarding the entity.
A
Your goals determine which social media platform works best for you. It could even be multiple platforms. We help you not only in identifying the platform/s but in leveraging them too. But we must admit, when it comes to LinkedIn, we are total champs.
AWe are a boutique company with an expertise in social media management. We will provide you with end-to-end solutions for all your needs. As your thought partners, we go beyond the usual social media management. We are to PR what digital marketing companies are to advertising. We understand your requirements, define the objectives and strategically work towards accomplishing them. Right from strategies and ideation to planning and execution and even engagement with end-users, we have you covered. Whether you need someone to create short videos, ghost write, or manage the entire social media for you or your C-suite, we are the one-stop solution. Just email us on contact@vanillaskills.com or message us.
A
Communication on social media cannot be the same as in PR or traditional marketing. Social media is a lot more than making a creative and placing an advertisement in the newspaper or TV.
At Vanilla Skills, we have a team of experts whose in-depth knowledge and experience in the medium help brands strategize and execute their marketing goals, communicate faster and better with their stakeholders, provide solutions, and enhance brand reputation as a result.
At the end of the day, time saved is revenue earned. A successful social media strategy involves more than just posting and engaging with target audiences; it requires regular social media listening to understand the growth in metrics.
A
Instead of spending money on advertisements and promotions, you can create organic content at close to zero costs to reach your target audience. Examples of such content include a blog post on the company’s website or a LinkedIn post, an article by the CEO on his/ her website, or even an infographic posted on the company’s social media platforms.
An organic social media strategy nurtures your relationship with your customers or audience. It helps you establish and grow your brand’s presence where people are already spending their time. It helps support and retain existing customers.
This can be a cost-effective and long-term solution. However, it requires a well-researched strategy that will help achieve your social media goals.
Our deep understanding of our client’s needs and intuition of the psychology behind social media helps us custom-create that strategy for you.
Here’s a link to our case study where we helped a Fortune-500 company enhance its social media presence through quality content.
AHelp build thought leadership (Build page/profile as the leader)
- Enhance online presence and reputation through organic initiatives
- Strategic roadmap
- Ideation and planning of relatable content
- Ghostwriting
- Designing of creatives
- Handle operations of your social media handles
A
Benita Bhatia Dua is the founder-CEO of Vanilla Skills, which is a boutique social media consulting company. Apart from being a full-time CEO, she has written books on how a B2B business can leverage social media to their best benefit. In her years of experience, she has helped many ventures to use social media profitably. She believes in building an online presence, reputation, and brand through organic initiatives that bring more effective and sustainable competitive advantages to businesses. Along with being a TEDx speaker, she was one of the expert speakers at an event by Harvard University, USA. Benita was awarded ‘The Great Companies Women Entrepreneur Award 2022’.
Benita consistently ranks in the top 1% of most viewed profiles in her LinkedIn network, most of the profile-viewers being CEOs, MDs, Founders, Directors, and the same. Her LinkedIn Social Selling Index is 81, putting her at top 1% of people in her industry. Our skilled team is personally trained by her to handle C-suite clients.
She actively leverages the power of social media to meet her company’s objectives ranging from brand building, and market positioning to business development. She has successfully increased efficiencies, reduced costs & boosted the profitability of her biz through network mobilization. Over 90% of her business comes from her strategic use of social media.
Benita’s clientele ranges from SMEs to some of the top corporates. Her strength also lies in her ability to successfully position CEOs as thought leaders of their respective businesses & industries. She has been working closely with business leaders from diverse industry segments.
Our CEO Ms. Benita Bhatia Dua has helped top management of many companies, including those of Fortune 500, to build their online persona and position them as thought leaders.
AAfter we understand your goals, we will review your profile to sharpen it, and carefully align your profile to what you seek. We do what we call under-the-hood cleanup, which basically includes making settings to help your posts reach wider, and create better visibility for you.We shall analyze your profile and suggest edits, if need be. Post your approval only, shall we edit your profile.
AIt will be your choice. Based on the inputs shared, we will ideate, plan and design content for you. If you share any content, we shall suggest edits or revisions for the content shared.
AWe design creatives (images/video) for posts as per given guidelines, basis our scope of work. Occasionally we will require photos of top management, events, and products depending on the post to be done. Should you have any other questions, feel free to reach us at: https://vanillaskills.com/contact-us/
AAs our founder & CEO often says, “Follower count is a cosmetic matrix.” If you are looking to leverage social media for your business, the matrices that matter the most are reach and engagement with the right target audience. Number of followers on social media is not the true measure of success for a brand because numbers do not automatically equal sales. What matters is the reach of the engagements on social media with the right target audience. Vanilla Skills will help you optimize your content, post consistently, and interact with your audience thereby driving your engagement reach.
It is not to say that followers don’t matter. After all, there is a reason the cosmetics industry is thriving. And yes, we will also help you in increasing your followers. It just won’t be the focus of our work for you. The focus will be to help you accomplish the goals that are set and to generate ROI from this whole exercise.
ASocial media usage is growing by the day and so is the marketing noise. Amidst all the noisy clutter, your content needs to be something the user pauses for. The frequency of your promotional content must therefore balance out with value-addition for the target audience. There is no standard rule. However, we do believe that for every promotional post you want to put out, there must be at least 3 posts that add value to the user. The frequency of this would depend on many factors, the most critical being the content consumption patterns of your target audience.
AThink of employer branding as your company’s reputation in the job market. It’s about how you, as an employer, are perceived by potential and current employees. This perception is key to attracting and retaining the best talent in your industry, ensuring your company stands out in a competitive market.
A
Social media offers you an invaluable platform to showcase what makes your company unique. It’s where you can share your company culture, celebrate employee achievements, and give a behind-the-scenes look into your work environment. This open window into your company can significantly attract prospective employees who align with your values and culture.
ABy collaborating with Vanilla Skills, you leverage their expertise in crafting and executing a social media strategy that amplifies your employer brand. Our adept team can help you create engaging content, manage your social media presence, and ensure your employer brand message resonates with your ideal candidates.
AAt Vanilla Skills, our team can tailor your social media presence to appeal directly to the talent you need. They can help you understand and engage with your target audience, ensuring your employer brand appeals to potential candidates who are a perfect fit for your company’s culture and values.
AA strong employer brand on social media can yield enduring benefits for your company. You can look forward to a robust reputation as an employer of choice, a continuous flow of quality candidates, lower recruitment costs, higher employee engagement, and reduced turnover. These long-term advantages solidify your standing in the job market and contribute to your overall business success.
AYour requirements are unique to your business and we are extremely mindful of that. This is why our services are based on your requirements and not pre-quantified. Once we understand the specifics of your requirements, we would recommend an ideal number of posts per month. The fees you pay would cover the content creation services too, hence no additional charges will apply.
AA social media crisis is any situation that arises online and poses a significant threat to your B2B brand’s reputation. You shall recognize it by an increase in negative feedback, a surge in mentions, or a viral spread of unfavorable content about your brand. The impact can range from a tarnished brand image to lost customers and revenue. Identifying these signs early is crucial for swift and effective management.
A
During a crisis, real-time monitoring is essential. We at Vanilla Skills can provide you with constant surveillance of your social media channels, identifying any negative trends or comments immediately. Our team can also assist you in crafting timely, empathetic, and appropriate responses, ensuring that your messaging aligns with your brand values and effectively addresses the concerns raised.
A
The most common mistake companies/brands make on their social media is not having a social media marketing strategy in place. Without a strategy, the companies will not achieve the desired outcome from social media, even if they would be posting on all social media platforms.
An effective social media strategy will help companies avoid mistakes like having vague objectives, an incorrect target audience, and unclear messaging.
The other common mistakes companies/brands make is:
- Making content that does not resonate with their audience
- Not having a strong call-to-action in their social media posts
- Don’t engage with their audience
- Fail to address negative comments
- Don’t measure their social media matrices.
If companies/brands add value and build relationships, they will start generating leads on social media.
We can help you build a strong connection with your prospective customers that can help you/your company achieve the social media goals.
A
Yes, we do. Not only corporate houses but even the government institutions such as police departments and municipal corporations, and celebrities have realized the power of reputation management. Here’s a case study of us helping a top company in enhancing its online reputation with our exemplary approach.
Online is where the world is nowadays. Companies, B2B or B2C, celebrities, CEOs or athletes, all need a reputable presence on social media to boost their businesses. Do take a look at the case study to understand this better.
A
We are a boutique company with expertise in social media management. We will provide you with end-to-end solutions for all your needs. As your thought partners, we go beyond the usual social media management. We understand your requirements, define the objectives and strategically work towards accomplishing them.
Right from strategies and ideation to planning and execution and even engagement with end-users, we have you covered. Whether you need someone to create short videos, ghostwrite, or manage the entire social media for you. With over nine years in this field, we are the one-stop solution. Just email us on contact@vanillaskills.com and we will help you take this forward.
A
We have worked with some of the largest and most renowned multinational companies. Each of these are names we would love to flaunt, if not for our non-disclosure agreement. However, the ones we can talk about are showcased on our homepage. Also, don’t miss out on our case studies which are testimonies of the accomplishments we have successfully helped our clients with.
A
‘Success’ is defined differently by different people. At Vanilla Skills, we believe that if we start with a goal in mind, the measurement of success and ROI becomes easier. A SMART goal makes it even more so. To know how we can help you with your success, email us for a free consultation session of 30 minutes, email us at contact@vanillaskills.com, or message us.
A
Your requirements are unique to your business and we are extremely mindful of that. This is why our services are based on your requirements and not pre-quantified. Once we understand the specifics of your requirements, we would recommend an ideal number of posts per month. The fees you pay would cover the content creation services too, hence no additional charges will apply.
A
Good question. You need us primarily because we understand the market, follow the trends, and have experience in various sectors. While someone in your team might also handle social media for you, this is literally our business, something we do all day and sometimes all night. These things qualify us as experts.
Consistency and commitment to excellence are the key to growth and social media is no exception. To put it simply, you need expert guidance on social media because more likely than not, your target audience is using social media, or getting influenced on social media, to make purchases. In today’s times, social media is where people search for things and make decisions. Let us ask you this question: how often have you visited a restaurant after reading great reviews about it on social media? You get the drift now, don’t you?
Why do you really need us is stated below:
- We understand the market
- We follow trends
- We have experience in various sectors, which makes us the expert
To further understand how we can specifically help you, email us for a free consultation session. contact@vanillaskills.com or message us.
A
It is no secret that people are hooked on social media. Most clients even prefer to research products/services on social media before making a purchase.
Scores of marketing surveys have revealed that social media is just as important for a B2B company as it is for B2C businesses. One such survey conducted by a US market intelligence firm IDC revealed that 84% of C-level and VP-level business decision-makers in B2B organizations are influenced by social media content when making B2B sales decisions.
Although you are selling to businesses, the decision-makers who buy for their businesses are humans, and they are present on social media. Hence, it is imperative for your business to be where your potential client is, namely social media.
Social media marketing is an effective way to reach your target audience and build your brand. For social media marketing to be effective, it is crucial to have a strategic roadmap to deliver maximum impact with optimum ROI.
We can help you custom-create your strategy, based on the needs of your brand and business. Strategy can make or break your online presence. For this, we use our CEO’s strategy model of 6 wives and 1 husband.
One of the crucial questions we help find the answer to is which platform to be most active on. As expected, LinkedIn is the most used social network for B2B marketing with nine out of ten B2B businesses using it. However, is it the only platform for you? Is it even right for you?
It is for thoughts like these that we come on board as your thought partners. As your social media thought partners, we strategize, implement, monitor, analyze and refine your online presence. We help you leverage social media profitably.
So, if your B2B company isn’t leveraging social media, you can still be pretty sure your competitors definitely are.
A
Yes, we will. Based on the briefing and our subsequent understanding of your requirements & long-term goals, a detailed profile/ page will be created on the recommended platform. We don’t just stop there; we optimise what we call under-the-hood settings to ensure your profile maximises the SEO of the platform too.We also regularly monitor the analytics of the posts published. Based on that, we re-strategise as per the need to ensure we are on track to achieve the goals.
We come on board as your ‘thought partner’. We are not just an agency for implementation, but rather, your partner right from the stage of ideation and strategizing to target realization.
A
Just to give a small example, hashtag campaigns on Facebook and Twitter are great ways to create an online impact. They can be used to raise awareness about a product, or a cause or to garner contributions.
Through social media, companies can convey a number of initiatives, such as commitment to ESG, fair recruitment policies, etc. Such initiatives project the companies in a good light, enhance customer connections, and improve loyalty.
After analyzing your current social media position, we will customize a special strategy for a marketing campaign to help you achieve your social media targets and convert your potential clients to existing ones.
For the strategic aspect, we also provide market research, monitoring trends, ideation, campaign planning, and using all the best practices for your social media platform preferences. With the strategy in place, monthly performance analysis, and tweaking the set strategy basis the study is a must and hence, is included.
A
We believe in creating exclusive content that matches the image and tonality of your brand/s. We create content especially suited to our client’s requirements. We can create various kinds of content for you. This could range from purely textual to reels, infographics, videos, graphics, polls, images, and video stories.
We will ideate, strategize and create content best suited for your brand/s. We have the requisite skill sets within our organization to create such content and if required can use our impanelled partners to create the same for you. However, we believe content creation is a partnership between you and us and therefore, value your ideas.
A
Each brand has a unique goal. We outline your company’s purpose, goals, and values. We strive to research and strategize to achieve your goals, to understand the needs of your target audience, and cater to your goals by analyzing the requirements of your clients. We customize a strategy with thoughtful content, engage through the latest trends, and develop social campaigns based on requirements and analytics. We revisit our strategy based on analysis to ensure we are on track to develop what works better for you. We believe in brand humanizing, and our content and engagement rate reflect that.
The process we follow includes:
- Set goals for your business.
- Research your target audience.
- Strategize a plan considering your target audience
- Create a social media presence that’s impactful
- Actively monitor your social media engagement rate
A
We are of the opinion that one common social media mistake is to post the same content on various platforms. What works for Twitter will not work on LinkedIn and what connects on Instagram will not hit the right areas on other mediums.
Absolutely! Every platform has a different look and feel, a different purpose, and has a unique target audience of its own. We will create different strategies for different platforms and also help you decide on the right platforms for your business.
Before content creation, it is crucial to identify the social media platforms where your target audience is. Based on your social media goals, we can help you custom-create a strategy that will help you identify the right social media platforms you need to be active on, when and how often to post, etc.
A
We do help run paid ads, if the client has a special event or a social media campaign and on the basis of the requirements. The same is always communicated with our clients basis the budget of ad-run and only then will our team go ahead and execute the same.
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Absolutely! If you’re a B2B enterprise, there’s a significant likelihood that we can help you achieve your goals through social media. Take a moment to complete this form to determine if you meet the criteria for a complimentary 30-minute consultation with one of our experienced senior team members:
https://forms.gle/AgARXLnbdfAAZLMSA
Should you meet the qualifications, our team member will promptly get in touch with you.
A
At Vanilla Skills, we specialize in preparing and implementing robust crisis management strategies. We can help you develop a comprehensive plan that includes identifying potential crisis triggers, creating response protocols, and training your team to respond effectively. Our expertise ensures you’re not just prepared for a crisis but also equipped to handle it with minimal damage to your brand.
A
Precisely the same reason why the world has moved on from typewriters and fax machines to the internet. Social media is a tool that connects brands to the consumers, reduces costs, improves customer service, and in the process builds trust and reputation.
Social media has the power to reach segments that the traditional tools of marketing find difficult to access. Businesses that smartly combine social media with traditional forms of marketing have shown greater return on investment as compared to companies that don’t have a strong social media presence.
ASocial media and PR are not the same, however, they are closely related. Social media includes online platforms that allow users to create, share, like, comment, and interact with content. PR, on the other hand, refers to the practice of managing communication between a company and its stakeholders like- employees, customers, investors, and the media. PR includes the building up of relationships, managing the reputation of a brand, and promoting positive messages regarding the entity.
A
Your goals determine which social media platform works best for you. It could even be multiple platforms. We help you not only in identifying the platform/s but in leveraging them too. But we must admit, when it comes to LinkedIn, we are total champs.
AWe are a boutique company with an expertise in social media management. We will provide you with end-to-end solutions for all your needs. As your thought partners, we go beyond the usual social media management. We are to PR what digital marketing companies are to advertising. We understand your requirements, define the objectives and strategically work towards accomplishing them. Right from strategies and ideation to planning and execution and even engagement with end-users, we have you covered. Whether you need someone to create short videos, ghost write, or manage the entire social media for you or your C-suite, we are the one-stop solution. Just email us on contact@vanillaskills.com or message us.
A
Communication on social media cannot be the same as in PR or traditional marketing. Social media is a lot more than making a creative and placing an advertisement in the newspaper or TV.
At Vanilla Skills, we have a team of experts whose in-depth knowledge and experience in the medium help brands strategize and execute their marketing goals, communicate faster and better with their stakeholders, provide solutions, and enhance brand reputation as a result.
At the end of the day, time saved is revenue earned. A successful social media strategy involves more than just posting and engaging with target audiences; it requires regular social media listening to understand the growth in metrics.
A
Instead of spending money on advertisements and promotions, you can create organic content at close to zero costs to reach your target audience. Examples of such content include a blog post on the company’s website or a LinkedIn post, an article by the CEO on his/ her website, or even an infographic posted on the company’s social media platforms.
An organic social media strategy nurtures your relationship with your customers or audience. It helps you establish and grow your brand’s presence where people are already spending their time. It helps support and retain existing customers.
This can be a cost-effective and long-term solution. However, it requires a well-researched strategy that will help achieve your social media goals.
Our deep understanding of our client’s needs and intuition of the psychology behind social media helps us custom-create that strategy for you.
Here’s a link to our case study where we helped a Fortune-500 company enhance its social media presence through quality content.
Are you struggling to generate high-quality leads from social media? 🤔
As experts in social media content creation and LinkedIn lead generation, we can help you supercharge your results. 💰
Here’s how:
1. Tailored Content That Hits the Mark
We craft engaging, high-impact content that resonates with your target audience on social media, especially LinkedIn.
2. Leveraging LinkedIn Sales Navigator
Using LinkedIn’s powerful sales tool, we connect you with key decision-makers and high-value prospects through advanced search filters and engagement features.
3. A Strategic, Effective Approach
Our data-driven process ensures your outreach is precise and impactful, turning your LinkedIn presence into a lead generation powerhouse.
Faq
Most Popular Questions
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