The Client
A successful Chartered Accountant.
The Challenge
To build his online personna to reflect his offline personna, and establish thought leadership.
The brief
I have been encouraged to contest the upcoming elections. Help me gain visibility in the right target audience.
Our Strategy
Showcase the fantastic work he has been doing for the community, share his thoughts and those of people he admires, engage with his fraternity and the communities he supports, present his online personna as the person he is – caring, thoughtful, well-meaning and always ready to help.
The Outcome
Not only did the engagement on his posts grow by leaps and bounds, (on some posts it went up to five figures) his connections also grew to over 133%.
The Bonus
He won the elections with a sweeping majority.
Analytics
The content’s profound resonance with the right audience is evident in the incredible boost in organic impressions, totalling close to 73500 within 28 days.
The extraordinary jump of 1340% engagements in a single day reflected the compelling nature of content that forged meaningful connection with the right target audience.