The Client
CEO of a leading Fortune 500 IT Company.
The Challenge
Proactively creating content that established the CEO as a true leader, spinning all achievements as a leadership accomplishment.
The brief
“Position the CEO as a true leader.”
Our Strategy
Showcase the CEO’s as a team leader, which is what is true to his form, through consistent appreciation of his team members in his posts.
The Outcome
We managed to consistently create content which had tremendous response in a short span, leading to an increase in the quality of connection requests.
The Bonus
ByteDance, the parent company of TikTok, reached out to the CEO looking to give them business.
Analytics
The organic impressions of content skyrocketed by 2027.6% in a span of one year reflecting on the high quality of content that resonated with the target audience compelling them to share further.
Relatability of content not only resonated with his connections, but also attracted new connection requests from the target audience. This contributed to an incredible rise of 1951.2% increase in organic engagements in the initial year.