Author: Vanilla Skills

Did you know that 84% of C-level executives* use social media to make purchasing decisions? Or that 76% of B2B buyers rely on social media to research potential vendors before reaching out? These numbers highlight one undeniable fact: if your business isn’t leveraging social media effectively, you’re falling behind. Social media isn’t just for B2C […]

Social media is no longer just a branding tool for B2B companies – it’s a lead generation goldmine when approached with the right strategies. But let’s face it: generating qualified leads in the B2B space is a marathon, not a sprint. Unlike B2C, it’s about building trust, offering value, and creating long-term relationships. Here’s how […]

Social media has emerged as a cornerstone of B2B marketing. It’s no longer just about brand awareness; it influences decision-making, builds trust, and nurtures relationships. For marketers, the challenge isn’t knowing that social media matters but about making it work strategically to drive measurable results.   This guide unpacks strategies you can immediately put to […]

Social media marketing is like an orchestra. Each platform plays a unique tune, and your audience determines the melody. But when it comes to B2B (business-to-business) and B2C (business-to-consumer) marketing, the difference is like night and day. The strategies, goals, and content may seem similar on the surface, but the execution is vastly different.   […]

Social media is no longer just a supporting act in B2B marketing – it’s taking center stage. As we look ahead to 2025, the way businesses connect, engage, and influence is about to shift dramatically. For you as the CMOs or senior marketers, keeping pace with these changes is key to staying relevant and competitive.  […]

The question isn’t whether B2B companies should be on social media, it’s whether their strategy is agile enough to generate revenue.    Social media marketing for B2B is no longer about mere presence but about precision. With buying cycles getting more complex and decision-making involving multiple stakeholders, your B2B brand can’t afford to treat social […]