A Case Of Enhanced Online Reputation - Vanilla Skills

Our Client

A Case Of Enhanced Online Reputation



The Client
A Billion-dollar company.

The Challenge

Disgruntled employees were writing negative feedback, online, giving the company a bad reputation.

The Brief

“Please bring our online ratings up”

Our Strategy

We drafted personalized responses to each negative comment. Showcased the company’s side of the story. Strategically displayed the positive aspects of the company. Invited happy employees to post reviews.

The Outcome

People began to post fewer and fewer negative comments, and some people even took down their negative reviews because their problems had been addressed.

The Bonus

Within the year we had helped take the reviews up to a 4.1 (from its previous dismal rating of 2.4). With insights from the reviews the client made changes to internal policies.
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