Positioning The CEO As A True Leader In The IT Industry - Vanilla Skills

Our Client

Positioning The CEO As A True Leader In The IT Industry

#UnbelievableButTrueStories

#UnbelievableBut
TrueStories

The Client

CEO of a leading Fortune 500 IT Company.

The Challenge

Making content that established the CEO as a true leader, spinning all achievements as a leadership accomplishment.

The Brief

“Position the CEO as a true leader.”

Our Strategy

Showcase the CEO’s as a team leader, which is what is true to his form, through consistent appreciation of his team members in his posts.

The Outcome

We managed to consistently create content which had tremendous response in a short span, leading to an increase in the quality of connection requests.

The Bonus

ByteDance, the parent company of TikTok, reached out to the CEO looking to give them business.
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