Thought Leadership & Personal Branding for the C-suite
Defining Your Leadership Voice and Building Your Personal Brand
As a CEO, you’re the face of the company. But, managing your own online presence, showcasing you as thought leader, may be extremely time consuming.
The key is in doing it right allowing the company to get the best from you.
Allow us to add that balance and shine to your social media presence!
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Personal Branding For C-Suite
Why personal branding for C-suite executives and how we can help shape your unique brand?
Let’s you stand out
Showcases you as field experts, giving the business an edge
Ensures Brand Recognition
Establishes trust with potential customers, and other stakeholders
Reputation Management
Strategically sculpting and amplying your social media persona.
Diving into the pool of leads
Skillfully harnessing a stream of new leads and forging deep, startegic alliances with fellow industry leaders.
Asset Retention
Ensuring low attrition rate leading to a strong company culture
Crisis Insurance
During crisis, the personal brand helps tide things over more smoothly
Why Vanilla Skills Understands your Personal Branding Needs Better?
10+ years of managing social media of some of the leading corporates across sectors including finance, infrastructure, and home textiles.
Deep understanding of the needs of clients.
Experiential intuition of the psychology behind social media.
Impactful social media strategy to help businesses
Thought Leadership For C-suite
Crafting content that resonates with your unique voice, our approach involves in-depth research about competitors, and industry insights. We believe in following a conversational, engaging style to establish your thought leadership and brand visibility .Each piece is thoughtfully developed around key talking points, ensuring relevance and authenticity.
Our Process
Research
Market Research
The process of market research begins with understanding your target audience, including their demographics, interests, behaviors, and preferences. This research helps tailor content and campaigns to your audience's needs and interests.
Competitor Analysis
At Vanilla Skills,our approach goes beyond mere observation; we dive deep into your competitors' strategies, scrutinizing their social media activity, content approach, engagement methods, and customer interactions. This thorough analysis not only reveals market gaps but also uncovers opportunities for your unique differentiation, drawing lessons from both their successes and missteps.
Trend Monitoring
Monitoring current trends in social media, including popular platforms, content formats (like videos, memes, infographics). By staying updated on trends, we ensure that your content remains relevant and engaging.
Identifying Relevant Hashtags
In the world of social media, this is the key to a well distributed content. This involves finding hashtags that are most relevant to your content, your target audience, and the industry you’re in.
Performance Analytics
Regularly analyzing the performance of your social media campaigns using metrics like engagement rates and quality of followers. This data helps us in refining your social media strategy, further improving ROI.
Brainstorming & Ideation
Content Creation
Content Editing
Content Auditing
Send For Feedbacks
Make Further Changes Basis Feedback
Get Approval
Publish
Positioning The CEO As A True Leader In The IT Industry
Analytics
Most Popular Questions
AHelp build thought leadership (Build page/profile as the leader)
- Enhance online presence and reputation through organic initiatives
- Strategic roadmap
- Ideation and planning of relatable content
- Ghostwriting
- Designing of creatives
- Handle operations of your social media handles
A
Benita Bhatia Dua is the founder-CEO of Vanilla Skills, which is a boutique social media consulting company. Apart from being a full-time CEO, she has written books on how a B2B business can leverage social media to their best benefit. In her years of experience, she has helped many ventures to use social media profitably. She believes in building an online presence, reputation, and brand through organic initiatives that bring more effective and sustainable competitive advantages to businesses. Along with being a TEDx speaker, she was one of the expert speakers at an event by Harvard University, USA. Benita was awarded ‘The Great Companies Women Entrepreneur Award 2022’.
Benita consistently ranks in the top 1% of most viewed profiles in her LinkedIn network, most of the profile-viewers being CEOs, MDs, Founders, Directors, and the same. Her LinkedIn Social Selling Index is 81, putting her at top 1% of people in her industry. Our skilled team is personally trained by her to handle C-suite clients.
She actively leverages the power of social media to meet her company’s objectives ranging from brand building, and market positioning to business development. She has successfully increased efficiencies, reduced costs & boosted the profitability of her biz through network mobilization. Over 90% of her business comes from her strategic use of social media.
Benita’s clientele ranges from SMEs to some of the top corporates. Her strength also lies in her ability to successfully position CEOs as thought leaders of their respective businesses & industries. She has been working closely with business leaders from diverse industry segments.
Our CEO Ms. Benita Bhatia Dua has helped top management of many companies, including those of Fortune 500, to build their online persona and position them as thought leaders.
AAfter we understand your goals, we will review your profile to sharpen it, and carefully align your profile to what you seek. We do what we call under-the-hood cleanup, which basically includes making settings to help your posts reach wider, and create better visibility for you.We shall analyze your profile and suggest edits, if need be. Post your approval only, shall we edit your profile.
AIt will be your choice. Based on the inputs shared, we will ideate, plan and design content for you. If you share any content, we shall suggest edits or revisions for the content shared.
AWe design creatives (images/video) for posts as per given guidelines, basis our scope of work. Occasionally we will require photos of top management, events, and products depending on the post to be done. Should you have any other questions, feel free to reach us at: https://vanillaskills.com/contact-us/
AAs our founder & CEO often says, “Follower count is a cosmetic matrix.” If you are looking to leverage social media for your business, the matrices that matter the most are reach and engagement with the right target audience. Number of followers on social media is not the true measure of success for a brand because numbers do not automatically equal sales. What matters is the reach of the engagements on social media with the right target audience. Vanilla Skills will help you optimize your content, post consistently, and interact with your audience thereby driving your engagement reach.
It is not to say that followers don’t matter. After all, there is a reason the cosmetics industry is thriving. And yes, we will also help you in increasing your followers. It just won’t be the focus of our work for you. The focus will be to help you accomplish the goals that are set and to generate ROI from this whole exercise.
ASocial media usage is growing by the day and so is the marketing noise. Amidst all the noisy clutter, your content needs to be something the user pauses for. The frequency of your promotional content must therefore balance out with value-addition for the target audience. There is no standard rule. However, we do believe that for every promotional post you want to put out, there must be at least 3 posts that add value to the user. The frequency of this would depend on many factors, the most critical being the content consumption patterns of your target audience.
