How to Increase Your B2B Business Using Social Media Marketing
Did you know that 84% of C-level executives* use social media to make purchasing decisions? Or that 76% of B2B buyers rely on social media to research potential vendors before reaching out? These numbers highlight one undeniable fact: if your business isn’t leveraging social...
Lead Generation Magic: B2B Social Media Strategies That Deliver
Social media is no longer just a branding tool for B2B companies – it’s a lead generation goldmine when approached with the right strategies. But let’s face it: generating qualified leads in the B2B space is a marathon, not a sprint. Unlike B2C, it’s about building...
Social Media for B2B: A Comprehensive Guide for Marketers
Social media has emerged as a cornerstone of B2B marketing. It’s no longer just about brand awareness; it influences decision-making, builds trust, and nurtures relationships. For marketers, the challenge isn’t knowing that social media matters but about making it work...
How Does B2C Differ from B2B Marketing on Social Media?
Social media marketing is like an orchestra. Each platform plays a unique tune, and your audience determines the melody. But when it comes to B2B (business-to-business) and B2C (business-to-consumer) marketing, the difference is like night and day. The strategies, goals, and...
Unveiling Tomorrow: B2B Social Media Trends to Watch in 2025
Social media is no longer just a supporting act in B2B marketing – it’s taking center stage. As we look ahead to 2025, the way businesses connect, engage, and influence is about to shift dramatically. For you as the CMOs or senior marketers, keeping pace with these...
How to Do Social Media Marketing for B2B: Strategies that Drive Real Business Outcomes
The question isn’t whether B2B companies should be on social media, it’s whether their strategy is agile enough to generate revenue. Social media marketing for B2B is no longer about mere presence but about precision. With buying cycles getting more complex and...
How You Can Overcome the Top 5 Challenges as a CMO
B2B is an extremely dynamic space and as a CMO, especially in a day and age of technology, there are a host of challenges you face. Each challenge requires a tailored solution to help you overcome them and lead the B2B marketing team to effectively contribute to the growth of...
Why Personal Branding Matters: Benefits and Steps Explained
In an era where professional success is closely tied to online presence, personal branding has emerged as a powerful tool. Yet, many professionals mistake personal branding for a mere sales tactic. At Vanilla Skills, we believe that personal branding transcends sales,...
How Can I Create a Good LinkedIn Profile as a Thought Leader
Are you a thought leader? Or do you wish to be one? If so, then LinkedIn is the most suitable platform for you. Why? Having a strong LinkedIn profile as a thought leader is key to building a robust professional network, establishing their personal brand, and advancing their...
The Insider’s Guide to Benefits of Using Hashtags
On a Monday morning when you scroll your Twitter account, you must have noticed #MondayMotivation trending. Ever wondered why most users resort to using hashtags when posting an image or text? Let us first understand what hashtags are.
A hashtag is a word or key phrase...