From Vision To Influence: A Trailblazing LinkedIn Journey of An Indian American CEO
The Client
An Indian American CEO of a mid-sized IT firm operational in India as well as the U.S.
The Challenge
“I aim to enhance my LinkedIn presence by connecting with and building a reputation among CXOs from diverse companies. Additionally, I strive to establish thought leadership in the IT field by contributing insights and shaping industry discourse.”
The brief
“My goal is to establish a prominent LinkedIn presence as a technology visionary. I aim to promote my company as a reliable IT partner to leaders in various industries.”
Our Strategy
In our quest for success, Linkedin Sales Navigator emerged as our heroic ally. With this powerful tool at our disposal, we skillfully curated captivating content, embracing technology, thought leadership, and personal reflections. Its strategic capabilities enabled us to forge meaningful connections with esteemed CTOs and CXOs from renowned multinational corporations.
The Outcome
Breakthrough engagement rates, and ranking in the top 1% as industry SSI rank of our accomplishments
The Bonus
The visual representations below vividly showcase the exceptional outcomes of our efforts
Analytics
Signifying a 613.5% upswing in organic impressions over the span of one year, the content has experienced exponential growth in visibility and reach. The extraordinary growth highlights the content’s alignment with the right audience, amplifying its impact.
A striking surge of 697.1% in organic engagement over a span of one year affirmed the lasting impact carried by each post.
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A Venture Capitalist’s Social Media Ad’venture’
The Client
Founder of a large venture-capitalist fund.
The Challenge
To showcase the founders magnanimously dynamic offline persona in the online space.
The brief
Reflect the founder’s influential thought leadership in the online space.
Our Strategy
Showcase the founders’ accomplishments and prestigious positions in the corporate world. Opine on industry news, government policies and the VC’s key investment areas.
The Outcome
The content we created was often ‘trending’ or went ‘viral.’ It got a very high level of visibility in the right target audience and each post had very large engagement matrices.
The Bonus
Analytics
A whooping 4036% rise in organic impressions within one year signifies the exponential increase in the visibility and reach of content. The extraordinary growth indicated that the content consistently resonated with the right audience for maximum impact.
A 4410% increase in organic engagement over a span of one year underscored the consistent appeal and resonance of every post.
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Positioning a CA to Win ICAI Elections
The Client
A successful Chartered Accountant.
The Challenge
To build his online personna to reflect his offline personna, and establish thought leadership.
The brief
I have been encouraged to contest the upcoming elections. Help me gain visibility in the right target audience.
Our Strategy
Showcase the fantastic work he has been doing for the community, share his thoughts and those of people he admires, engage with his fraternity and the communities he supports, present his online personna as the person he is – caring, thoughtful, well-meaning and always ready to help.
The Outcome
Not only did the engagement on his posts grow by leaps and bounds, (on some posts it went up to five figures) his connections also grew to over 133%.
The Bonus
He won the elections with a sweeping majority.
Analytics
The content’s profound resonance with the right audience is evident in the incredible boost in organic impressions, totalling close to 73500 within 28 days.
The extraordinary jump of 1340% engagements in a single day reflected the compelling nature of content that forged meaningful connection with the right target audience.
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Positioning The CEO As A Thought Leader In The Manufacturing Industry
The Client
CEO of a leading Multinational Company.
The Challenge
Making content that is consistent and original to effectively position him as a thought leader in the industry.
The brief
Position the CEO as a thought leader.”
Our Strategy
We had our eyes and ears open, to look out for the market trends, industry happenings and the news in the sector. Devising and formulating content from the combination of all the 3 things.
The Outcome
We managed to create viral content which had tremendous response from the industry people in a short span, leading to an increase in the connection requests.
The Bonus
Apart from a contract renewal, this CEO also gave our reference to his contacts.
Analytics
Consistently delivering relevant content led to a massive organic impressions of close to 79000 within 28 days recapturing the target audience’s attention.
In the first month of managing the account, there was a whooping leap in engagement by 11200% in a single day, driven by the delivery of valuable and meaningful content.
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A Very Crappy Case Study- That Turned Out Very Well Indeed!
The Client
An ambergris dealer.
The Challenge
A very high demand for ambergris but the supply was inadequate.
The brief
“If you can find me 2 new ambergris suppliers in 5 years, I will be the hero of the ambergris market.”
Our Strategy
We set him up on social media and positioned him as the go-to-guy for anything ambergris.
The Outcome
We got him 5 new suppliers in just 2 years. Beachcombers from all over the world began frequenting his social media pages.
The Bonus
The ambergris industry leaders felicitated him for his achievement at a special dinner!
Analytics
A targeted content strategy to position the ambergris dealer as a go-to-guy resulted in a remarkable increase in visibility with close to 67250 organic impressions within a short span of 28 days.
While the post impressions grew close to 67250, the engagements saw an exponential increase of 286.1% in the initial 28 days because of the reader-centric nature of the content.
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A Case Of Enhanced Online Reputation
The Client
A Billion-dollar company.
The Challenge
Disgruntled employees were writing negative feedback, online, giving the company a bad reputation.
The brief
“Please bring our online ratings up”.
Our Strategy
We drafted personalized responses to each negative comment.
Showcased the company’s side of the story.
Strategically displayed the positive aspects of the company. Invited happy employees to post reviews.
The Outcome
People began to post fewer and fewer negative comments, and some people even took down their negative reviews because their problems had been addressed.
The Bonus
Within the year we had helped take the reviews up to a 4.1 (from its previous dismal rating of 2.4). With insights from the reviews the client made changes to internal policies.
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Enhancing The Social Media Presence
The Client
A Fortune 500 Technology Company.
The Challenge
Create content to increase the engagement on their posts, leading to increase in the number of followers on social media.
The brief
“Increase their social media follower base.”
Our Strategy
Apart from posts on their products and services, we included human angle interests/ stories. Posts on the accomplishment of their employees, festival celebrations, etc.
The Outcome
Engagements skyrocketed by 11% QoQ and have been consistently rising.
The Bonus
A contract renewal! And they also handed over their CEO’s LinkedIn account to us for management.
Analytics
The page attracted close to 13500 unique visitors and content prompted more than 2000 custom button clicks, showcasing its tangible impact.
The company page’s content experienced an extraordinary surge, reaching nearly 380,000 impressions. The engagement was equally impressive, boasting close to 5000 reactions, fostering meaningful conversations through around 110 comments, and making waves with 158 reposts.
The company page gained more than a fantastic 6600 followers in just one year, all thanks to the compelling content that speaks volumes.
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Employer Branding
The Client
An infrastructure engineering company.
The Challenge
A prestigious global infrastructure projects client wanted the best talent who were all joining the competitor.
The brief
“Help us to be the most sought-after employer for engineers.”
Our Strategy
Used social media and a blog to showcase their projects. Positioned themselves as ‘Extreme Engineering’ experts. Showcased the fun, innovative and creative culture of the company.
The Outcome
Within 6 months, there was a steep increase in talent expressing interest in job opportunities with the company.
The Bonus
They were also awarded the ‘Best Construction Company’ by the Ministry of Labour, Employment & Manpower, Govt. of Gabon.
Analytics
The content received close to a whopping 4800 reactions, sparked insightful conversations with around 830 comments and witnessed our content resonating far and wide with 621 reposts.
The page witnessed a remarkable growth of 1,158.46% in follower count in one year. This surge not only speaks about the popularity of the employer brand content but also the page’s alignment with their growing audience.
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Positioning The CEO As A True Leader In The IT Industry
The Client
CEO of a leading Fortune 500 IT Company.
The Challenge
Proactively creating content that established the CEO as a true leader, spinning all achievements as a leadership accomplishment.
The brief
“Position the CEO as a true leader.”
Our Strategy
Showcase the CEO’s as a team leader, which is what is true to his form, through consistent appreciation of his team members in his posts.
The Outcome
We managed to consistently create content which had tremendous response in a short span, leading to an increase in the quality of connection requests.
The Bonus
ByteDance, the parent company of TikTok, reached out to the CEO looking to give them business.
Analytics
The organic impressions of content skyrocketed by 2027.6% in a span of one year reflecting on the high quality of content that resonated with the target audience compelling them to share further.
Relatability of content not only resonated with his connections, but also attracted new connection requests from the target audience. This contributed to an incredible rise of 1951.2% increase in organic engagements in the initial year.
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An Almost Unbelievable True Story About Social Listening
The Client
A Million-Dollar Corporate.
The Challenge
An ex-employee, who was terminated from his job for unprofessional behaviour, was spreading false news and defaming the company.
The brief
“Find the random person who had grudges against the company”.
Our Strategy
We began to scrutinize social media using tools, and listed everything that was said against our client. Since the employee never tagged the company, it was a little difficult to find him and his comments. But, with a team that has good social listening capabilities, everything is possible.
The Outcome
Social Listening helped us find out what was happening very quickly and we updated our client. The inputs provided by us helped the company to locate the person and contain the problem.
The Bonus
We helped them save millions of dollars, as nobody will associate themselves with a tainted company.