What Chatgpt means for Content Creators

By the time you read this, the world is probably already going ga-ga over Chat GPT and how useful it can be for a business. Is it really worth the hype?

Let us first understand what ChatGPT really is.

A large language model developed by OpenAI, Chat GPT platform has been designed to generate human-like responses to text-based prompts, like statements or questions. Simply put, when you enter a question or statement into the chatbot, you will receive a well-put response in return.

The AI-model can be used for numerous purposes, including natural language processing – which involves allowing the computer to interpret, understand, and generate human language which is similar to how humans communicate with one another, language translation, and generating human-like chatbot conversations.

Not only this, in March 2023, Open AI unveiled ‘ChatGPT 4’ claiming it to be “more creative and compatible than before”. In addition to providing responses to various questions/ cases, the chatbot is slated to offer multilingual support, enhanced language understanding, improved training efficacy i.e. less data required to be trained on, and supporting applications like- image recognition and analysis. But what does this really mean for content creators like me?

Before we dive into what chatGPT holds for content creators, let us first evaluate the pros and cons of using the platform.

Pros:

1. Speed: Clearly, chatGPT can produce content much faster than a human writer, permitting you to generate large amounts of content within a short period of time.
2. Consistent: ChatGPT helps maintain a consistent tone and style throughout your content, which may be difficult to achieve with multiple human writers.
3. Cost-efficient: Using the AI-chatbot as a content creator may be more inexpensive than hiring a team of writers, as you will only have to pay for the initial training and maintenance of the model.Today, the basic version of ChatGPT is free for all to use, it provides real-time answers to the inputs provided- this works out to be cost-effective for all businesses.
4. Large vocabulary: ChatGPT has access to a vast vocabulary, allowing it to produce content on a wide array of topics.

Cons:

1. Absence of creativity: While ChatGPT can generate content at great speed and consistently, it may lack the creativity and originality of a human writer. It may also offer generic or formulaic content that lacks depth. For instance, when drafting an article on a personal encounter, such as when you visited an expo or took part in a seminar, your views and experience cannot be penned by ChatGPT, it will take a human to bring the experience to life.
2. Restricted knowledge: While ChatGPT has access to a large chunk of information, it may not possess the same level of knowledge and understanding as a human writer with subject matter expertise. This may lead to an incomplete or inaccurate piece of information included in your content.
3. Huge dependance on data: The AI- chatbot highly relies on the data it has been trained on, which may lead to biases or limitations in its output. It can also generate content that is similar to available content, which can lead to plagiarism or copyright infringement. For example, when writing about how successful a B2B marketing tip is, it will take data from what is available on the internet. Only, a human can express the consequences of implementing a particular B2B marketing strategy in their business, as the result varies from entity to entity.
4. Lack of emotion or empathy: ChatGPT may not be able to convey emotions or empathy in its writing, which can be important for a particular type of content, such as storytelling pieces.

In our opinion, while OpenAI’s chatGPT can be a useful tool for content creation, it may not be a complete replacement for human writers.

Listed below are some reasons why we think ChatGPT may never eliminate the need for content creators:

1. Creativity and originality: While ChatGPT can generate responses based on input, it cannot create original ideas or concepts. Content creators will be needed to come up with unique and innovative ideas for content.
2. Personal touch: In continuation to the above point, content creators extend their own personal touch and style to their content, making it more engaging and relatable to the audience. ChatGPT will be able to generate text, but it lacks the human touch that content creators offer.
3. Adaptability: Content creators can adapt their content to changing trends and preferences. On the other hand, the AI-chatbot may not be able to do all this as effectively as it relies on pre-existing data and input.
4. Diversity: Content creators come from a number of experiences and backgrounds, allowing for a diverse range of perspectives and ideas. ChatGPT may be restricted in its ability to generate content from diverse perspectives.

Verdict: From the above it can be conferred that while ChatGPT is a powerful tool for generating text, it cannot completely replace the need for a content creator. Content creators offer a unique set of skills and perspectives that an AI language model cannot replicate.

It is a given that technology will constantly evolve, after ChatGPT, Chat GPT 4 will soon be live but what will always draw a line between human and AI content creation is creativity and emotions. And that is why I believe that the future of content creators is secure, especially if they regularly upskill themselves. Which includes, regularly reading trends in the social media world, and working on writing enhanced story threads.

Fun Fact: This blog was not written with the help of Chat GPT! What are your views on it?

Vanilla Skills continues to offer personalized content that suits the tone of your business and replicates your emotions, as an entrepreneur.

To know how we can help your content stand out, connect with us here and we will give you ample reasons why you do not need to depend on AI-chatbots.