Author: Vanilla Skills

The theory “Sale begins when the customer says ‘NO’ was propounded by renowned sales guru of the 20th century, Mr. Elmer G Leterman, holds well even today.

Objections are a common and healthy part of any business negotiations. They offer an opportunity for both parties to clarify their positions, identify potential concerns, issues, and work together to find mutually beneficial solutions.

However, the first question that often springs to one’s mind is, ‘Why do people object in the first place at all?

The answer is, in any buying & selling the decision-making involves a degree of responsibility. People want to avoid the discomfort and uncertainty that could come up with the change or the unknown. Hence, winning their trust by building confidence is your ultimate challenge to get sales.

Here are 7 steps that can help you ace your sales deal:

1. Listen Actively: Always be a good listener, the first step in handling objections is to proactively listen to your prospect’s feedback and concerns. Give them your full attention, and let them express their thoughts and feelings without interruption. Make sure you understand their objection fully before you choose to respond.
2. Acknowledge the Objections: It is highly advisable to patiently acknowledge the objections. This will show that you empathize with the prospects and are keen on learning and improving what you have to offer. It will build trust and confidence in your prospect and make him/her feel that you understand his/her perspective and will inculcate changes to be made, if any.
3. Clarify and ask Questions: Our personal experience tells us that it’s best not to assume what your clients have to say. Encourage them to clarify their doubts and ask suitable questions. This will help you further understand the prospect’s concerns and needs. Moreover, it will clarify thoughts by dispelling any misunderstanding, imaginary or otherwise your mind has conjured up. You’re then better equipped to demolish the wall of objections with proper ammunition of answers to steer him a few steps nearer to closing the order.
4. Address the Objections: Once you have a clear understanding of the objections, address them directly. Provide relevant information or evidence that supports your response to their objection. It could be in the form of data, case studies, testimonials, or any other information. Be honest and transparent, and avoid making promises that you cannot keep.
5. Offer an Alternative: If the objection is related to a specific aspect of your product or service that is not modifiable, offer suitable alternatives. If modifications are possible, express how they can help meet their needs. This can show that you are flexible and willing to work with your prospect to find a solution.
   Pro-tip: Avoid making promises that you may not be able to keep.
6. Show Testimonials and other Proof: Exhibit examples, case studies, and testimonials that have benefitted the competitors who had almost identical objections. That will direct their direction of thoughts in favor of your products/ services. They will find that you have understood their objections and you are keen to provide solutions.
7. Close the Loop: Follow up with the client to ensure that the objections are resolved to mutual satisfaction. This will help review the performance, build trust, and keep the sales process moving forward to shortly arrive at closure.

Handling objections in a constructive and collaborative manner leads to successful negotiations. It clarifies positions, fosters understanding, and uncovers mutually beneficial solutions. Objections should be seen as opportunities to build stronger relationships. Approach negotiations with patience, optimism, humor, and a passion for sales to achieve your goals!

Have you ever stopped to think about how much of your personal information is floating around the internet? From social media profiles to e-commerce platforms, we share a lot of information online without even realizing it. Unfortunately, this can make us vulnerable to hackers and identity theft.

Online safety refers to measures and tools undertaken to safeguard oneself and one’s personal information when using the internet. With technology becoming an integral part of our lives, online safety has become crucial. There are a number of potential risks associated when using the net, such as identity theft, phishing, viruses, and online predators. Such risks can have serious consequences like reputational damage, financial loss, or harm to personal safety.

Let us look at some Do’s and Don’ts to ensure internet safety

Dos

1. Use strong passwords: Creating unique passwords that are difficult to crack is a great way of protecting personal identity. It is advisable to use a combination of upper and lower-case letters, symbols, and numbers. In addition to this, changing passwords frequently can further protect and ensure credential safety.
2. Using two-factor authentication: Two-factor authentication adds an extra layer of security by requiring the user to enter a code sent to either their phone or e-mail in addition to their password.
3. Be careful on social media: Adjust your privacy settings on social media to control who can see your posts and personal information.
4. Verify sources: It is important to fact-check information before sharing it online, especially on social media. Fake news and misinformation can spread quickly, hence it is necessary to verify the credibility of the sources.

Don’ts

1. Do not click on unknown links or attachments: It is advisable to refrain from clicking on links or downloading attachments from unknown or suspicious sources.
2. Do not share personal information: It is necessary to be mindful of the information being shared online, including full name, address, phone number, and date of birth. Only share personal information with trusted websites or individuals.
3. Don’t ignore privacy settings: Privacy settings on social media must be reviewed and adjusted as per the need. This is because in some cases default privacy settings may overshare certain personal information.
4. Do not use public Wi-Fi for sensitive activities: It can be noted that public Wi-Fi for sensitive activities like online banking or shopping can make a user’s information vulnerable to hackers.

All in all, in order to stay safe online, it is necessary to take proactive steps to protect your information and reduce risks linked with internet use. Being aware of potential risks associated with various online activities, like online shopping, online gaming, or social media is also necessary.

It is essential to educate oneself about ways to stay online by taking appropriate steps to enjoy the benefits of the internet while minimizing exposure to potential risk. By following these tips, users can protect themselves from online threats and stay safe while using the internet.

Do you agree with the above tips? What are some of the ways you ensure online safety?

By now we are sure you have heard and possibly even tried ChatGPT! But like they say, the only constant is change…

Soon after Microsoft-backed Open AI’s ChatGPT took the world by storm, Google, the behemoth of search engines, designed and developed Bard to provide responses in a conversational language to questions asked by users through text.

But the question is, what is different? Through Bard, the users can expect human-like responses to any kind of prompt. Notably, it can write an essay, render suggestions for your travel plans, or even tell you a joke, among numerous other things!

Although Bard and Chat GPT have some similar functions, there are certain differences between both chatbots.

Pricing: ChatGPT is free for users however ChatGPT Plus is priced at $20 per month and includes access to the platform during heavy traffic, faster response, and priority access to novel features.

As of now, Bard is free to users who have access to it.

Data- source: Bard continues to draw information from the internet, while ChatGPT’s sources end with the year 2021.

Supporting languages: Did you know? ChatGPT is available in English,Spanish, Korean, Italian, Mandarin, Dutch, Portuguese, Arabic, German, Russian and Japanese languages. Bard, on the other hand, is available in English, Korean, and Japanese.

Don’t believe us? See the screenshots below!

What’s new in Bard? Let us now look at what different Bard has to offer? Although both ChatGPT and Google’s platform are AI chatbots that provide answers to user’s prompt, ways in which Bard is different include:

1. Ability to be customized: Bard carries the ability to be fine-tuned for certain applications or domains, like question-answering, customer support, and language translation. Wondering how that works? Bard offers virtual assistance via voice or text. This virtual assistant uses AI to interpret what you have requested and offer an appropriate response. This will allow you to gain faster and appropriate answer without having to wait for long.
2. High-quality responses: Through its advanced tech capabilities, BARD AI is capable of generating high-quality and informative responses to many prompts and questions. For example,iyou ask Bard, “In 2023, what are some of the top social media marketing news?” And voilà! You have it,a complete list of top news you need to be aware of. To explain this better, here’s a screenshot of what Bard gave results for when asked the above question:
   
   

   And this is what ChatGPT had to say to the same question

   
   
   

   From the above it is evident that, given that responses on ChatGPT are cut off till 2021, there are certain restrictions to the bandwidth of its answers. Clearly, responses provided by Bard are of better quality!

3. Contextual awareness: Bard is capable of retaining context from past interactions, allowing it to offer more meaningful and engaging conversations.

The Good News: Google-led Bard is likely to generate more information in larger chunks, employing machine learning advancements to enhance the reading experience. It reads the texts and identifies integral information. Thus, summarizing the text makes the material easy for the reader. This AI technology is primarily helpful for people who face any difficulty while reading or wish to read more quickly.

Through Bard a user can understand the text better, retain it better, and save time!

Is Bard more dependable? Reportedly, Google’s AI chatbot offering constitutes tons of reliable data and information. It includes several web pages indexed in its database. This is a major factor why Bard may constantly offer numerous relevant references to a single query within a fraction of a second. Google’s chatbot is expected to extend real-time data that can include personalized alert notifications.

For Your Information: Another valuable asset of Bard is its personalized algorithm which helps provide results on the basis of past search activities.

Fun-fact: The platform is named after the Bards of Celtic cultures, who were professional storytellers, verse-makers, oral historians, and genealogists.

The ‘other-side’

While Bard is a powerful tool that can be used for a variety of purposes, there are some limitations to it, here’ what you should know:

Limitations of Bard:

May not be 100% reliable: Although trained to generate responses that are relevant to the context and in line with users’ intent, Google mentioned that Bard can at times generate responses that include inaccurate or misleading information even though it is confident about what it is presenting. At times, the platform offers generic information that it picks up from various online sources.

When we asked ChatGPT the same question, it gave us straight up answers, helping us narrow our research.

Can develop a ‘personality’: Yes, you read it right. In an article1, Google mentioned that Bard can at times generate responses that seem to suggest that it has opinions or emotions since it has been trained on a language that people globally deploy to reflect human experience.

However, to keep that in check, Google stated that it has developed certain guidelines as to how Bard may represent itself and continue to finetune the model to provide neutral responses.

Bard capable of plagiarizing text????: Reports2 claim that while testing Google’s chatbot, the response in most cases was close to that found on certain websites. And to top it all, Google has admitted to committing plagiarizing content! This could be a major issue for writers.

Well we certainly don’t have a favorite, each AI chatbot differs from one another and has something different to offer, whether it is communicating through different languages via ChatGPT or offering updated write-ups with latest information through Bard, it is up to us to use these tools to our best advantage.

You can use it to enhance a blog write-up, or search for images to upload along with your article, today, AI chatbots like ChatGPT and Bard help simplify the working process.

Over the past 9 years, Vanilla Skills has employed numerous supportive tools to understand how it can improve outcomes.

Feel free to reach out to us at contact@vanillaskills.com, and we’ll assist you in excelling at your B2B marketing strategy in a manner that suits you best, delivering measurable outcomes that you’ll truly appreciate.

We know that ChatGPT is the most trending AI tool right now, just like how Google was when it first came out in the market in 1998.

However, similar to the various other search engines apart from Google, there are many other AI tools that can specifically help you, as B2B marketers, develop and write superior quality content to support your marketing strategy.

For your perusal, we have listed 10 alternatives to ChatGPT to help you enhance your content game.

Copy AI: Worried about what ad to make? Confused with too many ideas? Copy AI is at your rescue! This writing tool generates high-quality copy for various types of marketing content, including ads, social media posts, product descriptions, and more.

Quillbot: When the power of the pen doesn’t work, Quillbot comes to your rescue! Quillbot helps you rewrite content to make it more concise and readable. It summarises your content accurately and suggests alternative phrasings and word choices using machine learning to understand your inputs.

Writesonic: Every brand has different styles, creative angles, and guidelines. It is imperative for any marketing company to follow them. That’s where Writesonic can help your B2B business. Writesonic is an AI-powered writing tool that creates high-quality content for various marketing purposes, such as blog posts, landing pages, ads, and more. It uses machine learning to understand your input and suggest content ideas and templates that match your brand voice.

Article Forge: Contrary to its name, Article Forge is an AI-powered writing tool that creates unique and high-quality content for marketing purposes. It uses deep learning algorithms to understand your input and create custom content based on your specifications.

Zyro AI Writer: Need more creative blog articles? Use Zyro AI Writer. It’s a free tool that uses machine learning to help you create blog posts, articles, and other marketing content. It analyzes your input and suggests new ideas, topics, and paragraphs to improve your content.

Rytr: Just like its pronunciation, Rytr helps create content for various types of marketing materials such as email newsletters, landing pages, and more. It uses machine learning to provide high-quality content based on the inputs.

Articoolo: Articoolo is an AI-powered writing tool that helps you improve the language and tone of your content. It generates unique and creative articles based on your inputs using natural language processing to understand the context of your content and provide relevant suggestions. Isn’t that cool?

Hugging Face: Hugging Face is a platform that provides various AI models for natural language processing, including GPT-2 and GPT-3. You can use these models to generate various types of marketing content, such as product descriptions, social media posts, and more.

Google Bard: Much like ChatGPT, Bard too, is a conversational generative AI. Do not mistake it for Google Assistant though! Bard is an AI developed to help you with generating the kind of content you require. Fascinating isn’t it? Learn more about Bard in our special blog written specifically on Google Bard here: https://vanillaskills.com/is-bard-the-new-chatgpt/

Bing AI: Apart from Google, Microsoft too has come up with an AI Chatbot, Bing AI or Bing Chat. Bing AI helps in generating new and trending content such as images, code, text, and more. Bing Chat can also serve as a more conversational web search engine.

Have you used any other AI alternative to ChatGPT? Let us know by leaving your comment below. Did you know that selecting the right tool is not the only key to unlocking excellent content? It’s also about crafting an effective content strategy.

That’s where Vanilla Skills can help you! With close to 9 years in content marketing, we will help you design an effective content plan.
Curious to learn more about how we can help?
Drop us a line at: contact@vanillaskills.com and we’ll guide you through the process!

Are you a thought leader? Or do you wish to be one? If so, then LinkedIn is the most suitable platform for you. Why? Having a strong LinkedIn profile as a thought leader is key to building a robust professional network, establishing their personal brand, and advancing their career.

Let us start by listing why it is important to have a good LinkedIn profile.

1. Drive professional visibility– LinkedIn has emerged as a key platform for professionals belonging to different sectors to come and interact on a common platform. Possessing a well-crafted profile will allow you to showcase your skills, achievements to potential employers, or clients. Further, it will help you establish a robust professional reputation.
2. Building connections– LinkedIn will provide you with the opportunity to connect with like-minded professionals, such as colleagues, mentors, employers, clients and industry stalwarts. A fabulous profile can help you build a strong network that further helps you get a dream job or increase chances of purposeful collaborations.
3. Showcase your potential– LinkedIn has a number of short certification tests on its platform. This allows you to take part in the test, answer a few questions, and rewards you with a certificate in the form of a badge which can be spotted on your profile.

From the above, it may be conferred that creating a strong LinkedIn profile especially as a thought leader is necessary and takes into account certain key elements. These include:

1. A catchy headline– Be creative! While writing a headline, try making it informative, indicating your area of expertise while making it creative to attract people to your page. Try writing beyond just job roles and mention what other best-suited characteristics you possess. Remember, this is one of the first things people will see after your name. What do you want them to see?
2. Profile photo– Don’t leave the profile photo space blank, instead upload a professional and friendly picture with a subtle background. Needless to say, the picture must be high in quality and in line with your personal brand. A pro-tip here: avoid using a full length picture, instead highlight your face, let it be seen for easier recognition by your colleagues, potential employers, and don’t forget to smile!
3. Concise summary– The summary section of a LinkedIn page basically summarizes all your professional achievements, and highlights your achievements, skills, and accomplishments. As the segment suggests, make it short and crisp, do not drag what you wish to say.
   In addition to this, don’t forget to include your educational achievements, your professional skills, and any awards and recognitions. Do mention any cause you have been associated with, in your profile, as this will be a great way of knowing about your social and environmental beliefs.
4. Engage– Along with being active on the platform it is also important to engage with your audience. Regularly comment on posts uploaded by your connections, and share whenever possible along with your own thoughts.It is also important to stay active in groups that you are part of and regularly comment or ask questions to showcase your presence.This will not only improve your relationship with your connections but help you establish yourself as an authority in your field.
5. Stay Active– It is a given that you must have an active LinkedIn profile to build a strong profile. You must post valuable content regularly- it could be your personal thoughts or a piece of content you found somewhere else.It is best if you update content related to your business/ line of work as this will help your connections understand your work better.

In summary, building a strong LinkedIn profile as a thought leader requires a mix of compelling personal brand, engaging content, along with consistent engagement with other thought leaders in your sector.

To keep learning about ways you can improve your visibility on LinkedIn and expand your connection reach, follow us on Linkedin. If you would like your Linkedin account managed for you so as to achieve your goals, book a 30 minutes- FREE consultation slot with us here.

By the time you read this, the world is probably already going ga-ga over Chat GPT and how useful it can be for a business. Is it really worth the hype?

Let us first understand what ChatGPT really is.

A large language model developed by OpenAI, Chat GPT platform has been designed to generate human-like responses to text-based prompts, like statements or questions. Simply put, when you enter a question or statement into the chatbot, you will receive a well-put response in return.

The AI-model can be used for numerous purposes, including natural language processing – which involves allowing the computer to interpret, understand, and generate human language which is similar to how humans communicate with one another, language translation, and generating human-like chatbot conversations.

Not only this, in March 2023, Open AI unveiled ‘ChatGPT 4’ claiming it to be “more creative and compatible than before”. In addition to providing responses to various questions/ cases, the chatbot is slated to offer multilingual support, enhanced language understanding, improved training efficacy i.e. less data required to be trained on, and supporting applications like- image recognition and analysis. But what does this really mean for content creators like me?

Before we dive into what chatGPT holds for content creators, let us first evaluate the pros and cons of using the platform.

Pros:

1. Speed: Clearly, chatGPT can produce content much faster than a human writer, permitting you to generate large amounts of content within a short period of time.
2. Consistent: ChatGPT helps maintain a consistent tone and style throughout your content, which may be difficult to achieve with multiple human writers.
3. Cost-efficient: Using the AI-chatbot as a content creator may be more inexpensive than hiring a team of writers, as you will only have to pay for the initial training and maintenance of the model.Today, the basic version of ChatGPT is free for all to use, it provides real-time answers to the inputs provided- this works out to be cost-effective for all businesses.
4. Large vocabulary: ChatGPT has access to a vast vocabulary, allowing it to produce content on a wide array of topics.

Cons:

1. Absence of creativity: While ChatGPT can generate content at great speed and consistently, it may lack the creativity and originality of a human writer. It may also offer generic or formulaic content that lacks depth. For instance, when drafting an article on a personal encounter, such as when you visited an expo or took part in a seminar, your views and experience cannot be penned by ChatGPT, it will take a human to bring the experience to life.
2. Restricted knowledge: While ChatGPT has access to a large chunk of information, it may not possess the same level of knowledge and understanding as a human writer with subject matter expertise. This may lead to an incomplete or inaccurate piece of information included in your content.
3. Huge dependance on data: The AI- chatbot highly relies on the data it has been trained on, which may lead to biases or limitations in its output. It can also generate content that is similar to available content, which can lead to plagiarism or copyright infringement. For example, when writing about how successful a B2B marketing tip is, it will take data from what is available on the internet. Only, a human can express the consequences of implementing a particular B2B marketing strategy in their business, as the result varies from entity to entity.
4. Lack of emotion or empathy: ChatGPT may not be able to convey emotions or empathy in its writing, which can be important for a particular type of content, such as storytelling pieces.

In our opinion, while OpenAI’s chatGPT can be a useful tool for content creation, it may not be a complete replacement for human writers.

Listed below are some reasons why we think ChatGPT may never eliminate the need for content creators:

1. Creativity and originality: While ChatGPT can generate responses based on input, it cannot create original ideas or concepts. Content creators will be needed to come up with unique and innovative ideas for content.
2. Personal touch: In continuation to the above point, content creators extend their own personal touch and style to their content, making it more engaging and relatable to the audience. ChatGPT will be able to generate text, but it lacks the human touch that content creators offer.
3. Adaptability: Content creators can adapt their content to changing trends and preferences. On the other hand, the AI-chatbot may not be able to do all this as effectively as it relies on pre-existing data and input.
4. Diversity: Content creators come from a number of experiences and backgrounds, allowing for a diverse range of perspectives and ideas. ChatGPT may be restricted in its ability to generate content from diverse perspectives.

Verdict: From the above it can be conferred that while ChatGPT is a powerful tool for generating text, it cannot completely replace the need for a content creator. Content creators offer a unique set of skills and perspectives that an AI language model cannot replicate.

It is a given that technology will constantly evolve, after ChatGPT, Chat GPT 4 will soon be live but what will always draw a line between human and AI content creation is creativity and emotions. And that is why I believe that the future of content creators is secure, especially if they regularly upskill themselves. Which includes, regularly reading trends in the social media world, and working on writing enhanced story threads.

Fun Fact: This blog was not written with the help of Chat GPT! What are your views on it?

Vanilla Skills continues to offer personalized content that suits the tone of your business and replicates your emotions, as an entrepreneur.

To know how we can help your content stand out, connect with us here and we will give you ample reasons why you do not need to depend on AI-chatbots.

As a B2B marketer do you often struggle to find the best yet organic ways of leveraging social media for your business? The possibility in the world of social media is infinite and while there are many ways a business can market on social media, it is essential to know the best ones.

Listed below are some of the trusted organic ways social media marketing can be used to generate leads and increase sales for B2B businesses:

1. Building a strong online presence: In today’s social world, having a strong online presence is key for B2B businesses. This includes having a well-designed website, an active social media account, and a strong social media strategy that ensures that potential customers can find your business online.
2. Leveraging content marketing: We believe that content marketing is a powerful tool for B2B businesses. By creating fun yet valuable content that educates the audience about your offerings, you can establish yourself as an industry thought leader and attract more potential customers to your business.
3. Get personal: B2B businesses have unique needs and requirements. By providing customized solutions that meet their needs, you can always differentiate yourself from your competition and build a robust, long-lasting, and trustworthy relationship with your customers.
   
   One great way is account-based marketing or ABM- which includes a strategy that focuses on targeting certain accounts or companies instead of targeting a wide audience. ABM includes identifying a set of high-value accounts that are most likely to become customers, and creating a personalized marketing campaign to engage with those accounts on an individual basis.
4. Customer is king: In a B2B world, excellent customer service is necessary. By extending prompt and friendly customer service, you can build trust with your customers and keep them coming back for more.
5. Use referrals and testimonials: What people say about your business, says a lot about you! Encourage satisfied customers to refer others to your business and use their testimonials to showcase your expertise and quality of service.

The above mentioned points are some of the ways in which you as a B2B marketer can boost sales.

Vanilla Skills has helped many businesses increase their reach to their potential customers using social media. Do contact us to know how!

Do you know you can use purposeful content to market your business? Want to know how? Let us start by understanding what content marketing really is and how it can help grow your business.

The process of content marketing involves creating and sharing valuable, relevant., and consistent content to attract and retain a clearly defined audience. By extending informative and useful content, you can establish yourself as a thought leader in your industry and build trust with potential clients. This, in turn, can help drive growth in your business and lead to brand awareness, and website traffic, and ultimately, help you with more leads.

Let us look at some of the ways in which content marketing can facilitate lead generation:

1. Attracting clients: By creating and sharing high-quality content that clearly defines what your business has to offer, your company can attract clients who are interested in your products and services. Over the years, Vanilla Skilled has helped many B2B clients increase their client base through reliable content marketing. We understand your business better and help curate content based on your requirements. Book a 30-minute consultation slot with us for FREE here and get to know how we can help you better!
2. Educating potential customers: By sharing insightful information through content in various forms like text, voice, video, images, and infographics, you can share what you have to offer with your customers. This can help build trust and credibility making it more likely that they will communicate with you and your company.
3. Forging relationships: Content marketing allows businesses to build relationships with clients by providing helpful information and engaging with them on social media. You can create polls, ask for opinions, and communicate with clients to know them better and inform them how your business can help them. It is important to ensure the content is in line with the workings of your business.
4. Generating leads: By including call-to-action (CTAs) in your content, you can encourage viewers to take the next step, converting them into customers. Posting engaging content regularly that creates curiosity in the minds of viewers about your business may also lead you to generate more leads.

As they say, pen is mightier than the sword, we would like to tweak this a little and say what goes on your social media is mightier than what does not. Always remember to put the best content forward.

Vanilla Skills is here to help you market your business the social media way!

We constantly evaluate the changing trends in social media communications and suggest the best content marketing strategy to you. Contact us to help you better.

On a Monday morning when you scroll your Twitter account, you must have noticed #MondayMotivation trending. Ever wondered why most users resort to using hashtags when posting an image or text? Let us first understand what hashtags are.

A hashtag is a word or key phrase preceded by a hash (also called pound) symbol i.e. #. It is widely used on social media to help those who may be interested in a particular topic and allows them to find the topic by using a hashtag followed by a keyword. This helps in drawing attention to a post and encourages interaction.

Why Are Hashtags Used?

Hashtags or # help expand your reach beyond your immediate followers. With the use of hashtags, one can start, tap into, and engage with new conversations on various social media platforms. Moreover, hashtags also help join conversations and participate in trending topics. This helps create a sense of community and encourages engagement.

Some of the benefits of using hashtags are listed below:

1. Enhanced discoverability: Hashtags will allow content to be found easily by people who may be interested in the topic. When a user searches for a particular hashtag, they can view posts that include the searched hashtag, making it easier for users to find your content.
2. Branding: Hashtags help users promote their brand and create brand awareness. Through the use of a unique hashtag, one can increase the visibility of their brand across a number of social media platforms.
3. Driving engagement: Through the use of relevant hashtags users can drive their engagement rate on their social media posts. By using # with posts, users can attract more followers, drive likes and comments, and encourage people to share their content.
4. Tracking campaigns: Hashtags help with tracking the success of a social media campaign. By designing a unique hashtag for a campaign, one can track the total number of posts, likes, and shares related to that campaign.
5. Trending topics: Using hashtags help join conversations around trending news, events, and topics. Using a relevant hashtag can help users attract traffic to their page and boost visibility.

From the above, you may have understood that hashtags have emerged as a key social media marketing tool. Yes, they are relevant and will continue to be so in the times to come as they serve as a way to categorize content and make it more discoverable to those who may be interested in a particular topic. They are effective in driving reach, and connecting people around shared causes and interests.
So what hashtags do you use regularly? Do tell us in the comments.